Marketing & Advertising
That High Dollar RO May Hurt Your Customer More Than You Think
According to a recent report from the JPMorgan Chase Institute, many Americans need more than a year to recover from a $1,500 financial hit.
DealersLink Offers Tips to Dealers on Getting Cars to the Digital Front Line
DealersLink works with hundreds of dealerships across the country and knows that time is of the essence when it comes to preparing units to list for sale. Every day a fresh unit sits
Improving Dealership Operations to Grow in Any Economic Market
Business is cyclical. When it’s booming, you might forget the fundamentals or accept a more laidback environment in your dealership. But when the downturn starts, those fundamentals
Is Your Online Reputation Hurting Your Business
The way that car buyers are searching for and finding your dealership has changed. You can spend thousands of dollars a month on traditional advertising or marketing to create awareness
Adapting Your Team to the New World of Retail
Over the past decade or so, the world of vehicle sales has changed in ways that have greatly concerned traditional retailers. The rise of the Internet has brought with it a new flock of sellers,
Leveraging Dealership Data to Improve Your Advertising ROI
Dealerships have traditionally saturated their market with TV, radio, and print ads without much insight to how these tactics performed. Digital advertising is continually bridging the gap
Attribution 101
For as long as advertising has existed businesses have struggled with connecting the dots between advertising dollars spent and the return on that investment. As technology has advanced,
How to Capture More Revenue Without Much Effort
One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like
Are You Maximizing Your New Car Sales?
Every day you walk into your dealership you are thinking let’s sell some cars! But, are you using the hope strategy? Let’s hope we do well today. I hope we sell more today than yesterday.
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