Marketing & Advertising
It’s a Trap! Ignore the KPIs to See What You’re Paying For
Here’s a scene that should have been at the start of Return of the Jedi. Emperor Palpatine reclines as evilly as one can possibly recline in his comfy Coruscant throne. “Get this message to the Rebels
Building a Budget Around Today’s Now Buyer
Waste. The most dreaded word in business. Whether it’s time or people or money, every business tries to optimize its resources and cut the waste. As with most industries with similar sized companies
![Digital Dealer: The Tale Of Two Websites [EXCLUSIVE VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/02/img-taleoftwowebsites-400x250.png)
Digital Dealer: The Tale Of Two Websites [EXCLUSIVE VIDEO]
All across the country, dealerships are battling with OEM mandated websites…and are rolling in second websites that they can control. But is this sabotaging your efforts? Watch and
Can Your Used Car Buyers Trust You?
Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons,
![Are Your Service Advisors Overloaded? [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/02/img-serviceadvisors-overloaded-400x250.png)
Are Your Service Advisors Overloaded? [VIDEO]
In this short video blog, myKaarma CEO/Chairman Ujj Nath explains why dealerships should analyze what their service advisors responsibilities are and asks whether they are overloaded?
![Hard Facts: How Influencer Marketing Increases Sales [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/02/img-influencermarketing-increasessales-400x250.png)
Hard Facts: How Influencer Marketing Increases Sales [VIDEO]
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on
A Big Picture Perspective of Dealership Performance
Many professionals in the auto industry love their numbers: Impressions are up. Clicks are down. Conversion rates have reached 15%. Organic traffic has doubled over the past month.
How to Eliminate the Cold Call
In the car business, everyone knows what a cold call is. For decades, the cold call has been the foundation of lead conversion. With the wealth of resources at our disposal, cold calls
Is Your Dealership a Sitting Duck? Risk Mitigation in a World of Exploding Recalls
Injuries, and even incidents of death, continue to climb as recalls are an ever-escalating problem. As a result, litigators are paying attention and salivating at the prospect of big payouts
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