Marketing & Advertising
The Black Hole That Is Your Marketing Data
Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data
Five Team-Building Exercises for Your Next Sales Meeting
I’m a big advocate for sales training. I think meetings and training are important aspects of building a strong sales team. However, there’s more to team building than just meetings and trainings.
Women-Drivers.com 2017 Report
Women are purchasing an estimated 7.8 million new vehicles and are crucial for auto dealer’s success. It takes more than having the ‘best price’ or a female spokesperson to market
DealerTeamwork Announces Partnership with InteractiveTel
InteractiveTel (www.interactivetel.com), a system that tracks, monitors, and reports each interaction by phone or text to give dealers comprehensive knowledge of their customers,
![Digital Dealer: Marketing To Millennials [EXCLUSIVE VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/02/img-taleoftwowebsites-400x250.png)
Digital Dealer: Marketing To Millennials [EXCLUSIVE VIDEO]
For some reason, dealerships across America – and many other companies, for that matter – can’t seem to figure out how to market to millennials. Hint: it’s not about selling stuff
Ask for the Sale, but Do It the Right Way
A recent survey of automotive dealership service department customers revealed a startling observation: half the vehicle owners surveyed were never asked to buy additional needed
Servicing Should Be a Love & Info Fest
This is a typical conversation I had with my customers every day at my shop. I made sure I earned this respect beginning with the first meeting. How easy and quickly that job got purchased
Nobody Can Blame a Salesperson
In today’s automotive world, dealers are not interested in hearing about the problem or wanting to know how it was created. They are primarily interested in hearing a solution. I vividly remember
Two Perspectives On Sourcing Auction Vehicles
The first dealer wants the car because he’s sold a few of the same units recently, and did pretty well in terms of front-end gross. The three-year-old car has about 40,000 miles,
Join us for Digital Dealer Las Vegas 2021