Marketing & Advertising
Bad Online Reviews Are Good for Your Dealership – Here’s Why
Most things we do these days are powered by online reviews. Where we go, how we get there, what we eat – but most of all, the things we buy.
Service Customer: Building the First Steps to a Lasting Relationship
I have spent a lot of time in the service department of car dealerships, listened to more service phone calls than any one human should, and have seen the good, the bad, and the ugly
You’re Wasting Money and You Don’t Even Know It!
Google is a huge and complex network that offers a lot benefits, but comes with a lot of potential pitfalls. There are a lot of areas in a dealership’s Google AdWords account that,
Equity Mining… “The Million Dollar Secret”
In every sales meeting, the main topic on the agenda is how to raise the bar and sell more cars. Some dealerships are still waiting for the “up bus” to arrive, while others are becoming
Is Your BDC Costing You Money? Probably.
Hate to be the bearer of bad news, but as you read this, countless dealership BDCs are successfully losing dealership dollars. It could be due to faulty processes, lack of communication
Burn the Equity Mining Boats
Let’s start this article with a little phrase that can make a big difference to your business when applied: Part Time Effort = Part Time Results, Full Time Effort = Full Time Results
The Proactive Service Manager
A few months into my new role as the service manager at a large metro-area dealership, it became obvious to me, that having the title, didn’t necessarily mean I was the one in charge
Black Book Announces Partnership with Financial Technology Pioneer AutoGravity
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced an agreement to power vehicle
Transparency: The Key to Customer Loyalty
An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years.
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