Marketing & Advertising
Dear Paid Search, the Party Is Over
Dealers have leveraged paid search for years – and some spend significant budgets on it. However, whether they do it by themselves, or work with a vendor, I find many misunderstand
Is a Reasonable Consumer Expectation Too Much to Ask?
Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge
Clarivoy Hires Dealer.com’s Benjamin M. Hadley as Vice President of Strategy
Clarivoy, the auto industry’s leading provider of Multi-Touch Attribution, today announced it has hired Benjamin M. Hadley, formerly Senior Sales Director at Dealer.com,
AutoLoop Reveals Three Reasons Why Auto Dealerships Fail to Convert Leads into Buyers
AutoLoop LLC, the leading provider of auto industry marketing and customer relationship management solutions that successfully drive the Sell, Service, Repeat cycle
Greg O’Neill Named Autonet Mobile CEO
Autonet Mobile, the world’s first in-car internet service provider, announced that former Mitsubishi North America President Greg O’Neill has taken the reins as CEO
Simple Recon Introduces Amazon Alexa Skill, Offering Direct Inventory Updates for Managers and Owners
The market leader in delivering tracking software for automobile reconditioning, Simple Recon has recently announced the worldwide launch of their Alexa Skill. With the help of this
Dashboard Dealership Enterprises Hires Industry Veteran Kip Miles as VP Sales/Marketing
Dashboard Dealership Enterprises, a leader in reporting solutions for auto dealers, today announced it has hired Kip Miles, an operational veteran of the retail automotive industry,
Your Employee Turnover Won’t Change Until This Changes
Word has it that many dealers are still having problems finding and keeping ‘good’ salespeople. According to the 2016 NADA Dealership Workforce Study, the average turnover rate for
Making the Online Leap – What’s Stopping Us?
Today’s world is increasingly “connected.” We are armed with phones and tablets, constantly plugged into our social networks, emails, texts and phone calls. We have any information
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