Marketing & Advertising
ADESA Realigns Dealer Services to Enhance Customer Experience
ADESA, a business unit of KAR Auction Services, Inc. (NYSE: KAR), today announced that it has expanded the company’s dealer sales and services reach into additional regions
5 PPC Trends for 2017
Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends in this form of advertising? It’s not just Google out there anymore! Increasing competition from Bing
LotLinx Announces Product Expansion: VS – Lead-Enabled Retargeting
LotLinx has announced the launch of LotLinx VS – Lead-Enabled Retargeting. This VIN-specific tool for Facebook combines the power of the largest social network with the industry’s
Forty-Year Industry Veteran & KISS Concepts Group President Joins American Auto Shield with Plans for First-Of-Its-Kind Vehicle Service Contract Program
President Rod Heasley of KISS Concepts Group, a business development consulting firm focusing on auto dealer and lender services, has joined American Auto Shield
What is Brand Loyalty, Really?
The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty
Search Optics Announces Virtual Business Development Center to Optimize Auto Dealer Lead Management
Search Optics®, a leading global digital marketing provider with expertise in automotive and other industries, today announced the Virtual Business Development Center (VBDC)
Network Problems? IT Assessments Offer Relief and Guidance
Are information technology (IT) problems slowing your business down? If your dealership experiences frequent network crashes, slow Internet or complaints from employees
Used Car Market Insights – Week of May 15, 2017
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.
DealersLink Releases FastBook Pro 5.0 Booking Tool
DealersLink, an industry leader in automotive systems integration and networking technology, has announced the release of its new FastBook Pro 5.0 booking tool. FastBook Pro 5.0
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