Marketing & Advertising
Successors: Getting out of the Middle
With more family businesses then ever seeking succession through the next generation of family leadership, a change to a multigenerational management structure is occurring
5 Simple Ways to Turn Floorplan Financial Pain into Profit
In the past three years, new vehicle inventories have increased by 16 percent across the industry. Some well-known, mass market brands have watched their inventories swell by as much as 30 percent
Two Different Management Styles with Different Results
One of the most popular things I do in helping dealerships grow is through what I call the Total Dealership Inspection and Analysis. This one to two-day event (depending upon the size of the store)
Dealership Marketers Have Everything They Need—Except Focus
Dealership marketing has changed drastically in the last decade. Dealers used to allocate their budgets across a limited set of options—TV, radio, newspaper, and billboards.
The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World
Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform
Digital Air Strike Launches Its Newest Consumer Engagement AI Platform, Mission Control
Digital Air Strike, the leading social media and digital engagement company, today announced the addition of Mission Control to its portfolio of social marketing
After You Click “Send”: Tracking and Best Practices
Targeted email campaigns and content marketing are very popular right now, and for good reason: Useful, valuable, and actionable content tailored to specific consumers drives results
![Think Tank Tuesday : How to Make a Good Logo [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/06/header-thinktanktues-062017-400x250.png)
Think Tank Tuesday : How to Make a Good Logo [VIDEO]
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business. What does it take for consumers to remember your name?
“This Sale Goes to 11”: Galpin Motors Reveals the Galpin 11,000 Summer Sales Event
Southern California’s Galpin Motors today announced it will take its annual summer sales event one louder with the Galpin 11,000. Over the duration of the summer,
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