Marketing & Advertising
Attribution: Do Auto Dealers Really Know What’s Happening?
We asked dealers how they are adapting to new marketing measurement tools. Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017,...
#FreebieFridays – Building Authentic Relationships
In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer shares practical advice on how to connect with customers and build authentic relationships in today’s fast paced world of micro-interactions on social media. Want more Freebie...
NORTH AMERICAN DEALER PARTS EXCHANGE RELEASES DISTRUPTIVE TECHNOLOGY TO THE BIG THREE
THE COMPANY OFFERS A FIRST-TO-MARKET PLATFORM FOR DEALERS TO REDUCE IDLE PARTS INVENTORY Edmonton, AB, Canada – August 1st, 2017: North American Dealer Parts Exchange (NADPE) has announced they are now opening taps on the big three automakers in the North America....
Larry Tabloff Joins Digital Dealership System
Larry Tabloff has joined Digital Dealership System (DDS) as Vice President of Sales. Tabloff will manage DDS sales for North America, oversee national accounts and customer relations, while developing and implementing strategies for new client acquisition. Larry...
NEW BLACK BOOK WHITE PAPER OFFERS LATEST BEST PRACTICES ON TRADE APPRAISALS
LAWRENCEVILLE, GA (August 3, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, unveiled today its latest white paper, offering insight and best practices today’s online...
Boost Your Bottom Line with Digital Personalization
Personal touch has always been a hallmark of dealership customer service. Building relationships and establishing connections to foster long-lasting loyalty: these are the key means of dealership growth and success. How can dealerships create and maintain this...
For Ill-Timed Safety Recalls, Ability to Identify Affected Vehicles from Acquisition to Sold Is Urgent for Auto Dealers
PALO ALTO, CA, August 03, 2017 – Open safety recalls are a common aspect of the retail automotive business, unfortunately, but their quick resolution need not bring burden, inefficiency, and risk to auto dealerships. OEMs and the National Highway Traffic Safety...
Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
The price you pay for a parts purchase makes or breaks the ultimate margin – never the sale price! There is so much more in the Aftermarket world than dealer personnel, who have never ventured there, realize. With the constant push backwards that used vehicle gross...
Vance Chrysler Hits a Home Run in Humanity
In the far reaches of northeast Oklahoma stands a small domestic dealership that has a staff with a heart of gold. The men and women of Vance Chrysler in Miami, Oklahoma make me proud to be in the automotive business. Their selfless act of kindness earlier this summer...
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