Marketing & Advertising
Manufacturing Service Success
Anyone who lived through the 1970’s will remember the sea change that occurred in the auto industry as the Japanese, led by Toyota, began eating away at the domestic auto market with high quality affordable products. That is also when the epithet “rice burner” entered...
If Your Data Is in Danger, So Is Your Business: Take Steps Today to Protect Your Most Valuable Asset
Your dealership has likely spent millions of dollars and hundreds of hours building your database and related systems. But how much time have you devoted to ensuring that your most valuable asset – your data – is safe and secure? If your answer is “not much” or “not...
The Engine of Opportunity: Data Analytics and the Automotive Revolution
“Big Data”—and the rapidly evolving tools and technologies we use to gather, manage and analyze that data—continues to become an increasingly prominent feature of the business landscape. While our ability to gather that data has largely outpaced our ability to make...
Your Dealership Social Strategy Guide
More consumers are turning to social media and online review sites than ever before to research automotive dealerships. In fact, Digital Air Strike’s Sixth Annual Automotive Social Media Trends Study discovered that 71 percent of car buyers and 63 percent of service...
Are you Killing Customers Softly with the Same Old Song?
In a recent article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience – and not in a positive way. He experienced car-buying the same way that car dealers have always done it in the past. [Spoiler Alert! -- The...
Witt’s Wise Words: Recover Wasted Time in the Service Department
ELEAD1ONE Partner Bill Wittenmyer explains how to recover wasted time in the service department and add billable hours without adding more techs.
Team Auto Group’s Kristin Dillard Honored by Automotive News as One of 40 Under 40 Up-and-Coming Retailers
Salisbury, N.C., July 23, 2017 -- Team Auto Group, a Chevrolet-Buick-GMC-Cadillac dealership in Salisbury, N.C., today announced that Kristin Dillard, a partner with the group, was recently honored by Automotive News and named as one of 40 up-and-coming retailers...
Huffman Auto Group Hires First-Ever Director of Operations
Louisville, KY, August 3, 2017 -- The Neil Huffman Automotive Group is proud to announce the hiring of John D. Hill as the company’s first ever Director of Operations. In this position, Hill will oversee dealership activity including new and pre-owned sales, service,...
Focusing Dealership Effort Through Strong Customer Support
Dealerships would love for their employees to give everything they have in pursuit of company success. In reality, each member of your team has only a limited amount of time, energy, and effort available. It’s important that they spend that that effort working on the...
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