Marketing & Advertising
Facebook Wheels: The Ultimate Cyber Car Lot
Frankly speaking, when and if the selling of cars via social media gets real traction it will be primarily through Facebook. Having run several successful consumer goods “mega-campaigns” on Facebook, I’ve seen first-hand the power of that platform. Buying $19-$49...
Chrome Data announces Colorized 360°, a new vehicle walk-around product designed to increase engagement and drive more sales.
Chrome Data, the leading provider of vehicle merchandising solutions, images and incentives today announced the launch of Colorized 360°, a new vehicle walk-around product designed to engage customers and drive more sales. Using Chrome Data’s industry-leading vehicle...
Interaction is Key: 5 Inventory Web Display Best Practices
(Part 2 of a 4-piece blog series on vehicle merchandising) Continuing this vehicle merchandising best-practices series, I would like to discuss how to display your inventory online to its best advantage. As the old saying goes, “You never have a second chance to make...
Signs That Your Repair Shop Customer Service Needs an Overhaul
Perhaps, the most important aspect of any business is customer service. In fact, it doesn’t matter what type of business you run, if you don’t have an efficient, excellent or dedicated customer service then you are teetering on the edge of disaster. As a repair shop,...
Chevrolet-Buick-GMC and Cadillac Protection Selects MaximTrak Digital F&I Solutions for its U.S. Dealers
WAYNE, PA., August 9, 2017 – MaximTrak Technologies, the international finance and insurance (F&I) platform provider, announced today that Chevrolet-Buick-GMC and Cadillac (CBGC) Protection, General Motors’ Protection coverage group, has selected the MaximTrak...
Does Your BDC Leverage Lead Data to Increase Sales?
In the early days of internet lead departments, BDC representatives held the ultimate leverage: knowledge. Dealership websites presented far less information than they do now. Third-party sites had not yet taken off. Customers could browse and submit leads online, but...
5 Tips to Getting Your Customers to Sing Your Praises Online
According to a study by The Nielsen Company, 74 percent of consumers turn to review sites to find a local business to spend their money with. The same study found that people were overwhelmingly using Yelp as their review site of choice. As an auto dealership owner,...
Clicks for Cars: How AI and Machine Learning are Revolutionizing Automotive Marketing
A recent article titled Is Your Dealership Taking Advantage of AI? in Dealer magazine asked the important question, ‘Is your dealership taking advantage of AI?’ The rapid evolution of artificial intelligence has everyone talking, but what does that really mean, and...
Transforming Your Digital Approach with Video: Insight from Google and Facebook
Who would you select if you had an opportunity to spend time with senior members of any company? Would you select members from your OEM, third-party sites, social sites or search engines? Many of you would hopefully select the dominate digital companies that have...
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