Marketing & Advertising
LotLinx Adds VINdrop to its VIN-Specific Shopper Targeting Technology Platform TURN
CHICAGO, August 23, 2017 -- LotLinx, the leading digital advertising technology solution for the auto industry, today announced the expansion of their VIN-specific product suite, LotLinx TURN™ with the release of LotLinx VS - VINdrop. This exciting new product allows...
Conquesting is Critical in an Ever-Changing Industry
With new car sales in decline, fierce industry competition, and relatively indecisive consumers up to the point of purchase, today’s car dealers need every competitive edge they can get their hands on. Conquesting is one such competitive edge. It’s important to...
Apttus Releases New Incentives Compensation Management Solution
Incentive Compensation Management inspires superior sales performance by optimizing seller and partner behavior SAN MATEO, CA – August 22, 2017 – Apttus, the category-defining Quote-to-Cash solution provider, today announced the general availability of its Incentive...
Executing on a Digital F&I Consumer Experience
Let’s step outside the automotive industry for a moment and think about your last customer experience. Maybe you pre-ordered a Triple Venti Mocha at your favorite coffee chain and paid for it with your mobile device? Or maybe you received a push notification as you...
Incentivefox Helps Dealerships Collect up to 50 Additional Vehicle Sales per Month by Streamlining their Customers’ Word of Mouth Referrals
CHICAGO, Aug. 22, 2017 (GLOBE NEWSWIRE) -- Incentivefox, which offers a revolutionary offer-and-reward platform where dealerships can easily collect referrals, re-engage with their customer base and improve employee retention, has announced the full U.S. release of...
SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q2 2017
Report Shows SUVs, Crossovers, and Sports Cars all Seeing Growth in Interest During Q2 CINCINNATI, OHIO (August 22, 2017) – Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the second quarter, 2017...
Adriana Puente Joins The Rawls Group
August 22, 2017 The Rawls Group, one of the nation’s most respected business succession planning firms, is proud to welcome Adriana Puente as our newest associate planner. Prior to joining The Rawls Group, Adriana received her Masters in the Science of Taxation from...
Traditional Versus Digital… It’s Time to End the Debate
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A...
Text Messages: Google’s Wake-Up Call to Dealers
Texting is by far the most popular form of communication for consumers – especially with younger generations. However, because of the many compliancy rules and laws that have to be followed, many dealers are hesitant to adopt text messaging -- they simply don’t want...
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