Marketing & Advertising
5 Tips to Getting Your Customers to Sing Your Praises Online
According to a study by The Nielsen Company, 74 percent of consumers turn to review sites to find a local business to spend their money with. The same study found that people were overwhelmingly using Yelp as their review site of choice. As an auto dealership owner,...
Clicks for Cars: How AI and Machine Learning are Revolutionizing Automotive Marketing
A recent article titled Is Your Dealership Taking Advantage of AI? in Dealer magazine asked the important question, ‘Is your dealership taking advantage of AI?’ The rapid evolution of artificial intelligence has everyone talking, but what does that really mean, and...
Transforming Your Digital Approach with Video: Insight from Google and Facebook
Who would you select if you had an opportunity to spend time with senior members of any company? Would you select members from your OEM, third-party sites, social sites or search engines? Many of you would hopefully select the dominate digital companies that have...
Clarivoy Launches New Company Website
Rich Content Helps Auto Dealers Discover If their Marketing Campaigns are Working Columbus, OH, August 9, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the launch of their...
Wake Up and Smell the Change! What You Can Learn from Retail-Industry Leaders
When it comes to adopting new technologies, the automotive industry is typically slower than other leading industries. This is a sad fact as these technologies provide better customer experiences and, if they work, can easily lead to an increase in revenue and...
Multi-Touch Attribution: Considering the Whole Customer Journey
Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy to maximize their reach and profit potential. It’s not necessarily a...
ROUTEONE AND INTEGRATED LENDING TECHNOLOGIES STREAMLINE eCONTRACTING FOR FINANCE SOURCES
RouteOne announces that Integrated Lending Technologies (ILT) is now an eContracting certified loan origination system (LOS) with RouteOne. Finance sources utilizing either of ILT’s systems will now benefit from a streamlined eContracting implementation process. Both...
Soft Pull Technology – An Easy, Low-Cost Method for Boosting Leads and Sales Totals
Start every deal the right way Imagine that with just a name and address you could immediately know your customer’s exact credit score and all the information about their open auto loans including exact payment, payoff, and interest rate as soon as they enter your...
What Homers and Strikeouts Can Teach Dealers About Success
Baseball season is in full swing (pun intended) and there's an interesting controversy swirling around the league. Players are on pace to hit nearly 500 more home runs this year than ever before. Coincidentally, the league's strikeout rate is also on pace to set a new...
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