Marketing & Advertising
Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement
Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an industry-wide study to better understand the current state and usage of marketing...
BLACK BOOK USED VEHICLE RETENTION INDEX REMAINS UNCHANGED THROUGHOUT JULY
Index Has Risen or Remained Unchanged in Three of Last Four Months Showing Resilience in the Market LAWRENCEVILLE, GA (August 1, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast...
TEN: THE ENTHUSIAST NETWORK’S MOTOR TREND LAUNCHES DIGITAL AUTO SHOPPING PARTNERSHIP WITH ONLINE RETAIL GIANT OVERSTOCK.COM
TEN: THE ENTHUSIAST NETWORK’S MOTOR TREND LAUNCHES DIGITAL AUTO SHOPPING PARTNERSHIP WITH ONLINE RETAIL GIANT OVERSTOCK.COM Overstock.com to Usher in Premium Automotive Shopping Experience Utilizing Vast Expertise, World-Class Content, and Data from MOTORTREND.com LOS...
The Habits of Highly Successful Dealers
The Habits of Highly Successful Dealers A tug-of-war exists in the car-buying process. Today’s car buyer seeks to maintain control of the process, using information and technology to help them with each decision. On the same token, dealers also want to maintain...
20 Things I’d Do Immediately If I Bought Your Dealership
20 Things I'd Do Immediately If I Bought Your Dealership Through the years, Jim Ziegler has a reputation for growing dealerships to the ‘Big Numbers.’ In this presentation, Ziegler itemizes more than 20 things he would change if he took over your dealership. What...
$99B Opportunity in Fixed Ops
$99B Opportunity in Fixed Ops 64% of dealers identify customer retention as their primary business concern, and 94% of dealer personnel believe the service experience is more important than the service itself. Yet franchised dealers provide less than 33% of service...
The Wonderful World of Local SEO — Part 2
Tune in next Week for the Wonderful World of Local SEO -- Part 2 Local Search expert Greg Gifford, who speaks internationally at both automotive and SEO conferences, will dive deep into Local SEO in this in-depth, two-hour session. He’ll share the latest tips and...
Witt’s Wise Words: Appointment vs Check-In Times
Bill Wittenmyer explains why dealers should change their language when dealing with service customers from appointments to check-in times in this week's Witt's Wise Words.
NITS SOLUTIONS LAUNCHES NEW WEB BASED REPORTING PLATFORM: AFTERSALES IQ™
NITS SOLUTIONS LAUNCHES NEW WEB BASED REPORTING PLATFORM: AFTERSALES IQ™ Centralized data analytics tool gives automotive dealerships greater insights into Fixed Ops performance NOVI, Mich., July 28, 2017 – NITS Solutions, a data analytics services and solutions...
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