Marketing & Advertising
The Potential Demise of the Automobile Franchise System? The Time for Change Is Now!
Previously I have written about the importance of visionary change in dealerships. Why is it this industry largely doesn’t grasp the concepts that successful companies embrace regarding the adoption of a corporate vision for change? Ready, shoot, aim often seems to...
Developing a Dealer-Minded Attitude
It is just too easy to not care. This was the keynote topic at a graduation a colleague of mine recently attended. In reflecting upon the focus on the commencement speech, and the audience - high school seniors, I realized that this is the same theme dealers are...
Rediscover the Lost Art of Mentoring
The best leaders leave a legacy by reproducing themselves into high-potential team members. While leaders should train, coach, motivate, and care about all team members, mentoring is reserved for a select few. However, many mentor/mentee relationships are never...
![Video Marketing Strategy: Where To Start [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/08/Screen-Shot-2017-08-03-at-7.55.08-AM-400x250.png)
Video Marketing Strategy: Where To Start [VIDEO]
Head of National Accounts for Flick Fusion Ted Dupuy shares the beginning path for dealers looking to begin video inventory merchandising.
How Do We Know That VDP Views Matter?
I love Netflix. For better or for worse, I’ll patiently wait for the next season of Daredevil to be released on the service, and then devour the new episodes in one glorious binge weekend. However, many times I’m faced with the dreaded task of finding something to...
How to Leverage AI and Machine Learning to Affect Your Dealership’s Bottom Line
Even if you’re not a tech aficionado, chances are artificial intelligence, best known as AI, is already part of your everyday life. Maybe you use a virtual assistant like Alexa or Siri, maybe you enjoy Netflix’s recommendations for future movies, maybe you’re...
Engender Car Buyer Confidence for Better Outcomes: How Confidence Influences Female Behavior and Auto Dealer Success
With technological literacy all but mastered, the time to tackle gender literacy is now. In her book Why She Buys, Bridget Brennan reports that more than 90 percent of automotive sales advisors are male. If the consumer economy had a gender, she adds, it would be...
Winning Means Knowing What You’re Losing
1. Use Data That Tells a Complete Story The only way to know exactly where you stand in your market is to have a clear view of what you’re losing. The problem the automotive industry has faced for years now, is that both CRM and DMS data is one-sided, one-dimensional,...
Used Vehicle Depreciation Increases
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows most...
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