Marketing & Advertising
Adriana Puente Joins The Rawls Group
August 22, 2017 The Rawls Group, one of the nation’s most respected business succession planning firms, is proud to welcome Adriana Puente as our newest associate planner. Prior to joining The Rawls Group, Adriana received her Masters in the Science of Taxation from...
Traditional Versus Digital… It’s Time to End the Debate
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A...
Text Messages: Google’s Wake-Up Call to Dealers
Texting is by far the most popular form of communication for consumers – especially with younger generations. However, because of the many compliancy rules and laws that have to be followed, many dealers are hesitant to adopt text messaging -- they simply don’t want...
Client Command Wins Platinum and Gold in Prestigious Hermes Creative Awards for Client Marketing Campaigns
Cumming, GA (August 21, 2017) – Client Command, the automotive marketing leader in turning active shoppers™ into real customers, is honored to announce they have been recognized and awarded a platinum, gold and honorable mention for their client marketing campaigns in...
RoadVantage Continues Rapid Growth – Welcomes Industry Veterans Keith Cooper and Steve Chandler
AUSTIN, Texas (PRWEB) August 08, 2017 -- RoadVantage, the fastest-growing provider of F&I programs for the automotive industry, announced that Randy Ross is being promoted to President of Sales. Ross, who is the current Senior Vice President of Sales, has been...
Dealership Marketing “Experts”
Dealers, WAKE UP! Seriously, it is time to wake up and take back control of our industry. Once again, we have hit a low point in the endless cycle of insanity. We have allowed too many “experts” tell us how our industry would work better if we only listened to...
PARAGON HONDA & PARAGON ACURA EXPAND NEW DIGITAL ECOMMERCE & SERVICE PLATFORM, PARAGON DIRECT, TO QUEENS
Three-Month Beta Test in Manhattan Market Yields Tremendous Success for Innovative “Store Without Walls” Classic Car Club Manhattan Uses Paragon Direct to Purchase Highly Acclaimed Acura NSX Supercar NEW YORK, August 16, 2017 - Paragon Honda & Paragon Acura, the...
Used Car Dealers Flushing Leads Down the Toilet, The Question is Why?
A recent survey of 334 used car dealers by Dealer Control shows that only 19% actually responded to lead forms that were filled out on their websites! The survey was conducted by contacting used car dealers who are currently using a popular website service that...
The Role of Call Tracking in Automotive Marketing
When it comes to automotive marketing, the phone plays a bigger role than most assume. Cars will likely always be a lifetime product most shoppers are more comfortable buying in person, but consumers have embraced digital as a part of their journey to purchase. In...
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