Marketing & Advertising
Empower Your Sales Team for Better Performance
In my lifetime I have visited hundreds of dealerships. I have seen sales teams that are crushing it and sales teams that are performing dismally. Over time, I have noticed common denominators in both groups. I won't bother sharing what those are for the latter group...
Interaction isn’t ALL you should Measure: Pay Attention to What’s Working!
(Part 4 of a 4-part blog series on vehicle merchandising) In the past 3 blogs in this series, I’ve shared vehicle merchandising best practices for improving and increasing inventory exposure to online car shoppers. While following those best practices will certainly...
Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It.
Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the speed of your site is an important variable in their decision-making process. On average, 40 percent of visitors will leave...
Motorcar Parts of America Receives Vendor of the Year Award From Advance Auto Parts
LOS ANGELES, Aug. 25, 2017 (GLOBE NEWSWIRE) -- Motorcar Parts of America, Inc. (Nasdaq:MPAA) today announced it received Advance Auto Parts’ Vendor of the Year Award at the automotive aftermarket provider’s 2017 vendor summit held this week in Raleigh, North Carolina....
DealersLink to Introduce New Dealer-to-Dealer Trading App at Digital Dealer Conference
Provides Mobile Access to Inventory and Accelerated Response Times Broomfield, Colo., Aug. 29, 2017 – DealersLink, an industry leader in automotive systems integration and networking technology, will be unveiling its new Marketplace app at the upcoming Digital Dealer...
DealerSocket Announces the Hire of New President and CEO Sejal Pietrzak; Jonathan Ord, Founder, Continues as Strategic Investor and Board Member
Company poised to continue its growth trajectory with focus on delivering exceptional customer experience SAN CLEMENTE, Calif., Aug. 29, 2017 — DealerSocket, the leading provider of technology platforms for the automotive industry, announced today that Sejal Pietrzak...
Used Car Market Insights: Cars Average Decline is Double the Trucks
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report takes a look...
How to Win in Any Market: 3 Rules Top Dealerships Live By
We all know that achievement-oriented individuals and companies dominate the auto industry. We all want to win, and we want to win in any market. Fortunately, good markets and bad markets alike present tremendous opportunities to crush your competition. Some campaigns...
Insights: Length of Marketing Campaign Impacts Dealership ROI
Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016. The campaigns were divided into four categories based on length (1, 2, 3, 4 month lengths). Click-thru rate (CTR), and cost per visitor and cost...
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