Marketing & Advertising
NIADA Selects Wheel’s Auto for Exclusive Supplier of CPO Point-of-Sale Tools
NIAGARA Falls, NY – October 12, 2017 – Wheel’s Automotive Dealer Supplies, Inc. announced today that the National Independent Automobile Dealers Association had selected it as the exclusive supplier of point-of-sale merchandising, collateral, and printing services for...
Avoid an Accident – It’s in Your Control (and Responsibility as a Dealer)
Once the vehicle is sold there remains another responsibility to the dealer. This is to assure the customer is confident that should they require collision repair, you are the one to provide it. Your recommendation of a collision repair facility is counted on as...
Dealership Managers Were Set Up to Fail
As I prepare my keynote address for an upcoming conference it became clear to me that unless I simplify my slides, I may lose the audience. Dealership managers know that something is wrong with their marketing strategy. The answers I will present are somewhat...
4 Tips to Tackle Troubling Used-Vehicle Trends
I’m not sure we’ve ever been here before. By “here,” I mean a market where we face two simultaneous headwinds—higher-than-ever incentives for new vehicles, and an unprecedented supply of late-model used vehicles. It’s not that the headwinds are unfamiliar, it’s their...
How to Attract More Customers with Cross-Device Remarketing
Consider this – an inside perspective of the customer buying process. It’s 8:00 am. Maybe you’re just now getting to the office, checking a few personal emails or quickly scrolling your newsfeed before you tackle the pile of work sitting on your desk; maybe you’re not...
Spending Time: A Look at 5 Places Where Mobile Traffic Leads
The smartphones and mobile devices today are far more powerful than the computing power of the room-size machines that first linked to create the Internet as we know it. Smartphones have fast become staples of our modern culture and have revolutionized the way we...
When Was the Last Time You Watched A Video?
As consumers, it's easy to immerse ourselves in endless video content. However, as business owners and marketers, we're scared to actually create content. Why is this, and how do we stop talking about videos and actually start creating videos? Find out in this weeks...
Back to Basics in a Digital World
Director of Professional Services Stephen Coambes explains what "Back to the Basics in a Digital World" means and why it's important to dealers in this video blog.
RMS Automotive enhances dealer web portal for French car manufacturer PSA Groupe
MUNICH-October 10, 2017-(BUSINESS WIRE)--RMS Automotive enhanced the dealer web portal for long-time partner and client PSA Groupe. This highly-successful dealer portal, called “MOVE”, was created in 2012 and has sold over 600,000 vehicles to 13,000+ dealers. MOVE is...
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