Marketing & Advertising
Information is a Powerful Loyalty Tool — if Used Properly
In today’s retail automotive climate, customers have more access to information than ever before. Quite often, a properly prepared and researched customer comes into the dealership armed with more knowledge than the salesperson. This can cause friction as the customer...
Walser Automotive Group Realigns Management to Fuel Continued Growth and Innovation
October 23, 2017 - Walser Automotive Group, which operates 23 dealerships in Minnesota and Kansas, has restructured its senior management team to focus on growth, new opportunities and unique customer experience initiatives. Paul Walser, who has led the company as CEO...
AutoDisrupter: Are they Here? with Josh Mitchell (Digital Dealer Exclusive)
A common mistake dealerships make is that they forget the internet customer is in their virtual showroom. You wouldn't leave a customer with questions in your showroom for hours... Would you???
LEASE CREDIT APPROVAL RATES LOWEST IN 2017 FOLLOWING HURRICANES HARVEY AND IRMA
Approval Rates Drop to 47.6% In The Last Month; Influx of Applicants Looking to Replace Destroyed Vehicles CINCINNATI, OHIO (October 23, 2017) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 47.6%...
ADESA Canada Announces Sales and Operations Leadership Changes
CARMEL, Ind. – Oct. 23, 2017 – ADESA, a business unit of a global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announced that Eddy Cusan has been promoted to vice president of commercial sales for ADESA Canada and...
Is Your Personal Information Really Yours?
Our phones are our lifelines. We store so much information on them that the thought of having our cell phones hacked is a terrifying one. There are steps you can take to secure your phone and make sure that your information isn't taken advantage of. Learn more in this...
Flick Fusion Releases VidCom Mobile App, a Multi-Platform Video Communications App For Auto Dealers
Urbandale, IA—October 23rd, 2017—Flick Fusion today announced the release of VidCom Mobile App, a groundbreaking new app that takes customer communications to a new level. VidCom is a multi-platform video communication app that enables dealership personnel to engage...
ELEAD1ONE Inbound Call Center Delivers 70 Percent Service Appointment Set Rate for Gettel Automotive Group
Atlanta, GA – October 23, 2017 - ELEAD1ONE announced today that its inbound call center service delivers a 70 percent appointment set rate for Florida-based Gettel Automotive Group. Of an average 7,200 inbound calls to the group's 22 stores every month, more than...
Why Conventional Marketing Techniques No Longer Work
myKaarma CEO/Founder Ujj Nath explains why conventional marketing techniques are not working to engage consumers any longer.
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