Marketing & Advertising
The New Car Manager’s Modern Guide to Merchandising
Perhaps more than any other role in the dealership, the new car manager's responsibilities are evolving rapidly. It used to be that new car managers would merchandise cars on the lot, order new inventory and negotiate dealer-trades. Now they must master multiple data...
The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
Recently, I experienced what felt like walking out of a time machine: I returned to the US after five years living abroad. Getting back into American life was mostly intuitive, but one thing really struck me: online service and commerce has moved into a whole new...
When It Comes to Social Media…Don’t Step on a Rake
For lots of dealers, social media seems like a minefield. Tack on the fact that social media has matured into a very viable place to engage customers and promote products...and you've got a terrifying place that many dealers would rather ignore. Ignoring social media...
Interview with Cameron Johnson, Dealer Principal, Magic City Ford, Roanoke, Virginia & Lexington, Virginia
Magic City Ford Lincoln is a fourth-generation family dealership that’s been serving consumers in the Roanoke, Virginia, area since 1938. The franchise won Ford’s prestigious President’s Award for customer satisfaction in sales and service each year, from 2010-2012,...
Professional Voice-Over Secrets!
If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. Having worked in every aspect of broadcast marketing since I was 18, I’ve...
Cracking the Car Code on Selling to the #1 Buyer: Women
Harness Reviews into Real-time Data to Make Your Store a Destination Dealer Today’s car buying market faces competitive advertising exposure through mobile devices, tablets, laptops and desktop computer interaction all vying for the attention of your potential buyers....
Retail Warranty Reimbursement: Leveling the Playing Field
By Joe Jankowski, Managing Partner, Armatus Dealer Uplift The factory-dealer relationship is anything but a level playing field, and unfortunately the behaviors of some manufacturers have necessitated state laws to protect dealers. These laws cover a myriad of issues,...
Is a Financial Partnership in your Future? Some Considerations for Dealers in Growth Mode
In our industry today, partnering with professional capital is a significant discussion thread. Namely, selling less than 100% of the business and joining forces with outside capital for the purposes of accelerated growth and dealership acquisitions is becoming more...
Organize for 2018 – Expect Greater Efficiencies and Profitability, Fewer Surprises
Management is a challenging endeavor in any business, but especially so in an auto dealership. Dealers need to manage a large staff, facilities, new and used car sales, service business, a parts business, the supplier base, the I.T. support structure, compliance,...
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