Marketing & Advertising
Freebie Friday: You’re Paid to Play, Not to Watch
Sales isn’t a spectator sport! In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares the importance of getting in the game and taking control of your destiny – and your paycheck!
How to Set Up an Effective Text Messaging Strategy for Your Dealership
The way that consumers research, find, and engage with dealerships has changed significantly in recent years. In the past, dealers would buy newspaper and radio ads, put up a billboard, get listed in the Yellow Pages, and wait for customers to call or show up to their...
Jumpstart Automotive Media Path to Purchase Report: Full-Size Luxury Sedans See Shopper Interest Increase; New Lexus LS & Nissan Frontier Drive Additional Interest
San Francisco, CA—October 19, 2017 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle segments such...
Are You Throwing Customers Away Due to Lack of Communication Channels?
I was recently in need of a moving company. There was one in my community that had done such a great job of branding and building consumer awareness that I decided to give them first shot at my business. I WANTED to do business with them because of their brilliant...
Looking to Boost Profit Margins? Might Be Time to Consider Your Own Branded F&I Products
2017 has been an interesting year for both franchise and independent auto dealers. After several years of increasing sales following the recession, the pace of sales saw a plateau in 2016 and some projections have 2017 sales even slowing slightly compared to the...
George Nenni Joins Growing List of Influential Auto Veterans with T3 Consulting Group
Nenni will use his three decades of auto tech experience with Dealer Specialties and Dominion Dealer Solutions to enhance vendor and dealer operations. Maitland, Fla.(October 18, 2017) - T3 Consulting Group, an automotive consulting firm that advises automotive...
BLACK BOOK DELIVERS PRECISE VALUATION DATA TO AUTOALERT SOFTWARE
LAWRENCEVILLE, GA (October 19, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed a partnership agreement with AutoAlert, the industry’s top...
KAR Announces Leadership Changes as Result of Recent TradeRev Purchase
KAR Names New TradeRev President and Marketing Chief and Promotes from Within for General Counsel CARMEL, Ind. – Oct. 18, 2017 – KAR Auction Services, Inc. (NYSE: KAR), a global vehicle remarketing and technology solutions provider, announced several leadership...
AUTOGRAVITY EXPANDS DEALER DEVELOPMENT TEAM AND NAMES CHUCK SCHOFIELD AS VICE PRESIDENT OF DEALER SALES
IRVINE, Calif., Oct. 17, 2017 -- AutoGravity, a FinTech pioneer on a mission to transform car financing by harnessing the power of the smartphone, today announced the expansion of its dealer network development program with the appointment of Chuck Schofield as Vice...
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