Marketing & Advertising
Used Car Market Insights: Sporty Car and Compact Van Depreciation Increases
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows both...
CARMAX PARTNERS WITH AUTO REPAIR LEADER, REPAIRPAL
Richmond, Va., November 28, 2017 – CarMax, Inc. (NYSE: KMX), the nation's largest retailer of used cars, today announced it is expanding its commercial relationship with RepairPal, a leading provider of auto service and repair via a network of RepairPal Certified...
Automotive Marketing Study by Latcha+Associates Underscores the Importance of Utilizing Both Print and Digital Content for an Optimal Car Shopping Experience
Study Reveals That ~90% of Car Shoppers Still Find Printed Brochures Helpful; Gen X, Boomers and Millennials Utilize Brochures with Similar Frequency Farmington Hills, MI - November 28, 2017 – Latcha+Associates, a pioneering marketing solutions and production company...
AutoLoop Signs Agreement with Shift Digital as Key Software Vendor for FCA Dealers
CLEARWATER, FL – November 27, 2017 – AutoLoop LLC, the leading provider of auto industry marketing and customer relationship management solutions, today announced its recent approval as a key software vendor for Fiat Chrysler America (FCA) dealers through Shift...
Poor Communication is Killing your CSI
Are your employees communicating well at your dealership? At most of the dealerships I have visited they are not! I see far too many stores that still utilize walkie-talkies or paging systems and while this may seem like a good idea, in my mind it is a “spray and...
The Essential Ingredient to Customer Loyalty
When it comes to customer loyalty, one thing I find that many businesses fail to analyze -- and perhaps one of the most essential ingredients to earning and keeping customer loyalty – is quality. Customers may love you and love your staff; they may keep coming into...
Three Ways You Can Improve the Car-Buying Experience
The car business can be a great way to make a living. But, for every car you sell or service, there’s a customer on the other end making everything possible. So, it’s troubling to learn that less than 1 percent of customers enjoy the car-buying experience. That puts...
Witt’s Wise Words: Winning Over the Modern Customer
Bill Wittenmyer shares how dealerships can win over the modern customer in this week's installment of Witt's Wise Words.
Competing Against Nothing
When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that the focus of that competition is price. While it is certainly true that most consumers who defect go to independent repair shops -- particularly...
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