Marketing & Advertising
Used Car Market Insights: Highest Depreciation for Compact Cars in 26 Weeks
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows car...
Dealers Say Fixed Ops is the Most Important Department
When asked what area of the dealership was the most important for overall success of their business, dealers’ top response was fixed ops. Those of us that have invested a lifetime in parts and service have known that all along—but it’s nice to know the boss agrees....
We Don’t Need No Stinkin’ Tech Training – We Have Good Teeth
For real – overheard by me at a large Honda dealership after an ASM explained to a lady patron limited details behind the current $500 fee for an injection cleaning, throttle body service, transmission service, and a headlight replacement. Lady patron: “The last...
How Online Payments Can Be the Catalyst for a Superior Customer Experience
The unspoken truth about the dealership continues to be the same – the service side of the business is where the money is at. However, 72 percent of car purchasers do not return to the dealership for service in the following 12 months1. This represents a huge...
Disrupting the Buying Cycle: Turning Service Leads into Sales Dollars
If you look at the data, the expert analysis, and the firsthand accounts of dealers themselves, it’s undeniable we’ve entered an era where “status quo” in the automotive retailing industry means plateauing vehicle sales, rising costs, increased regulation, and...
What Your Dealership Can Learn from Carvana
If you mention the name “Carvana” to most people in the auto industry, they will probably respond with a mixture of fascination and unease. At some point in the conversation, the word “disruption” will probably come up – and there is no doubt that Carvana and...
Rethink How to Market with Facebook and Instagram
When I mention Facebook and Instagram to dealers, I often get the eye roll reaction. It's understandable. For many people, it's difficult to separate personal and professional opinions about Facebook. On a personal level, some people view it as fun or frivolous;...
Are You Future Ready?
What will the auto market look like in 20-years? Over the last 20 years, the on-demand economy has made its impact on multiple industries: The online music industry has practically obliterated the market for CDs and traditional albums sold in brick-and-mortar stores....
6 Reasons to Do an Annual Social Media Policy Review
We are nearing the end of the year and you know what that means...it's time to assess and realign things for the New Year. Do you have a social media policy in place for your store? If so, how often do you review it? Company Assets It's a good business practice to...
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