Marketing & Advertising
Is Your Dealership’s Advertising Stuck in the ’60s?
Dealerships offer a dizzying array of vehicle options absolutely bursting with technologically advanced attributes. Between backup cameras, blind-spot detection, and lane-keeping assist, cars have just as much in common with computers as they do with the Model T....
The Pros and Cons of Building a Dealership Facebook Page
The time has come to get real about Facebook. Gone are the days when it was "free" (except for all the time you put into it). Today, the investment required to build a thriving Facebook page full of active, engaged members can be costly. Dealers should determine...
The New Car Buyers’ Clinic: A Case Study in How to Royally Mess it up!
Happy New Year! I hope you enjoyed a relaxing time with family and friends over Christmas and had a few days to recharge your batteries. Service directors will need to be at the top of their game in 2018 because dealers will be depending on fixed ops more than ever to...
Need A Tech – Keep A Tech or Other Staffer? Social Media Is Where It’s Happening Bosco!
The annual massive SEMA-AAPEX gathering (say 140,000 peeps) in Las Vegas features literally hundreds of educational opportunities in almost any area of the automotive business and technical world. This year I was particularly interested in social media recruiting and...
Turning Cash Buyers into Auto Financers
How to Drive Financing Forward in the Middle of a Cash Paying Market Advice from national, well-known financial advisors is trending these days, with recommendations for consumers to pay cash for everything – including big automotive purchases. It’s advice that’s not...
Advertising Your Tech-spertise!
Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff. Older folks like a lot of it…especially the braking and blind spot warnings. Everyone needs a little help understanding...
Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
A customer walks into your dealership wanting to know all about the 2015 Acura TLX you have on the lot. Wouldn’t it be great if your sales consultant just happened to commit to memory the current Kelly Blue Book price, as well as all the features and options on that...
Shifting from Crisis To Opportunity
Imagine for a moment you are walking along a trail in the forest which has a swollen swiftly running creek off to your right with a 100 foot waterfall drop-off well downstream. You decide to venture over to the edge and take a closer look. As you approach the...
You Don’t Have to Be Blood to Be Family in the Dealership
An owner's perspective about the purpose and who the business serves directly impacts culture, ability to recruit and retain good people, and drive performance - all of which influences customer perceptions, revenue, and profits. Often, if there is no actual “family”...
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