Marketing & Advertising
Tents for Troops: EasyCare Supports Military Members
Norcross, GA, Dec. 14, 2017 (GLOBE NEWSWIRE) --EasyCare announced its support for Tents for Troops at the 2017 RV Dealers International Convention/Expo at Bally’s Las Vegas with a welcome reception in its booth. Since meeting at RVDA in 2016, the vehicle service...
Freebie Fridays: Put the Conversation Back In the Sale
Bill Wittenmyer says buying a car is an emotional and wonderful experience. That’s why it’s important to rely less on technology and generic messages and more on your people to put genuine conversation back in the sale.
Auto Subscription – The Dealers’ New Frontier
There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model. The fact is, the subscription model has been with us for a long-time. However, most models merely fill the gap between short-term subscription (daily...
Consider Accounting Office Consolidation at Your Multi-Store Dealership Group
As dealerships continue to expand, the logistical and operational complexities of handling processes such as accounts payable, accounts receivable, cash flow, billing, and payroll can become cumbersome and costly. Some questions that should be considered include:...
Are Your Vendors Using Multi-Touch Attribution? Probably Not!
Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. If you’re a dealer, you are used to vendors providing reports measuring their performance. These reports each...
Your 2018 Budget: Volume and Gross Budgeting for Sales
How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle volume...
Broad Market Declines Across Segments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows both...
You Need to Know How to Get the Most Out of Your Banner Ads
We’ve all seen them. Banner ads, or display advertisements, are everywhere. They’re a marketing tool that is used on websites and can come in a variety of formats, like images, videos, gifs, etc. You might even have some on your own website. Unfortunately, display...
You’re Not Going to Create Brand Loyalty with Urgency
For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose this deal.” The problem...
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