Marketing & Advertising
Freebie Friday: Preparation Eliminates Pressure
Are you prepared? Bill Wittenmyer explains why being prepared will make you more successful.
When Knowing What You Don’t Know Slays the Marketing Dragon
A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something along the lines of, the...
Patience: Why Squirrels Can’t Be in Charge of Business Decisions
I know if seems like an odd image. A squirrel running around searching for their next nut. Moving fast, heading in one direction and then another quickly thinking, “That’s where my nut is.” I know you may be thinking, “OK Glenn, how are you tying this into business...
Innovate Auto Finance debuts full-service loan portfolio investment program with $50 million commitment from multinational asset management firm
This partnership will leverage Innovate’s extensive experience acquiring subprime auto loan portfolios, as the company will source, perform due diligence, underwrite, process and service portfolios purchased by the asset management firm. FORT WORTH, Texas – Jan. 25,...
PAR North America Announces Key Leadership Changes
CARMEL, Ind. – January 25, 2018 – PAR North America, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces the promotion of several key leaders. PAR North America is a leading U.S. provider...
National Credit Center Launches New Website
The newly redesigned website offers visitors richer insights into how the Company is helping Automotive Dealers with customer decisioning and acquisition LAS VEGAS, NV (January 23, 2018) — National Credit Center LLC (NCC), a data driven company leveraging credit and...
How to Create a Memorable Customer Experience
As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel destination. There are definitely some aspects of traveling that are forgettable. However, over the years I have developed a list of favorites, as in favorite restaurants...
Video Testimonials For Less Than $100 In Gear
Wasting tons of energy and funds gearing up for making testimonial videos is just that- A WASTE. You don’t need a video team or even a lone videographer to create top-quality, high performing customer testimonials. All it takes is utilizing the thing that’s on you,...
NEW ANALYSIS SHOWS ALTERNATIVE FUEL VEHICLE GROWTH IN THE SWAPALEASE.COM LEASE MARKETPLACE
Alt. Fuel Technology Improves Significantly Every Few Years; Enables Driver Appetite for Upgrades CINCINNATI, OHIO (January 24, 2018) – Swapalease.com, the nation’s largest online auto lease marketplace, offers new data that show the growth of Alternative Fuel...
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