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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Marketing & Advertising

Used Car Market Insights: Market Decline Continues

Used Car Market Insights: Market Decline Continues

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows...

When Does CSI Start?

When Does CSI Start?

Director of Professional Services Stephen Coambes explains when CSI/SSI starts in the customer experience in this video blog.

The Allure of Cross-Monetization & Evolving Loyalty Rewards

The Allure of Cross-Monetization & Evolving Loyalty Rewards

Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their customers’ interest, businesses have been forced to become more innovative and creative with their rewards. In fact, experiential rewards which transcend simple...

Top 2018 Automotive Digital Marketing Trends You Need to Know

Top 2018 Automotive Digital Marketing Trends You Need to Know

Digital Marketing is a dynamic industry that changes very quickly. These trends can severely affect your marketing campaigns and, because of this, it’s important to understand what consumers want and how to handle your digital marketing. Here are some of the 2018...

Hard Facts: Your List Size Matters

Hard Facts: Your List Size Matters

Worried about size? This update lets you leverage more data in customer match. Learn more about THE UPDATED feature in this week's Hard Facts.

What Dealers Don’t Know About Their “Best” Salespeople

What Dealers Don’t Know About Their “Best” Salespeople

As it turns out, what you don’t know about your salespeople can hurt you. I am not sure why, but we don’t often associate analytical tools as the best way to measure the performance of the people we hire to connect with our customers and build lasting relationships....

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