Marketing & Advertising
Helping Customers Feel Welcomed, Safe, and Understood
Automotive services are selling themselves. For customers, it is not whether to service a car; it is about where to service a car. Customers have great choices about where to service their cars. Quality parts and work are no longer a rarity and most dealers offer...
Increase Staff Productivity by 50%… While Increasing Morale
In her book Multipliers, Liz Wiseman shares research, which suggests that the American worker is only 40-70% productive on average. She details a number of traits that are prevalent among certain leaders that allow them to get up to 50% more productivity from their...
Managing Increased Telephone Traffic in a Digital World: Understanding the Totally New Experience the Caller Demands
It may seem surprising with all the methods of communication available, but the most frequent and meaningful interaction with your prospects and active customers is still a phone call. Yet, it remains an experience most customers rate as poor. The great news is that...
How Digital Retailing Will Change Staff Responsibilities
Is your dealership planning to implement a digital retailing solution this year? If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a digital retailing solution...
FrogData Hires Dealertrack Alum Paul Arenson as Senior Sales Consultant
Company continues rapid expansion with the hiring of Arenson in senior sales role. LONG BEACH, CA.—(March 1, 2018) – FrogData continues its rapid expansion with the hiring of Paul Arenson as Senior Sales Consultant. Arenson comes to FrogData with more than two...
APCO Adds Anne Bélec to Board of Directors
Norcross, GA, Mar 01, 2018 (GLOBE NEWSWIRE) - APCO Holdings Inc., an innovative dealer solutions provider and administrator of vehicle service contracts sold by franchised and independent auto dealers throughout the U.S., announced the addition of Anne Bélec to its...
Dealer-FX and OpenEdge Release EasyPay, the Convenient Mobile Solution for Frictionless Service Payments
Allows Customers to Review and Pay Invoices From Any Mobile Device or Desktop Toronto and Detroit, February 28, 2018 – Dealer-FX, the leading customer experience management provider for automotive OEMs and their retailers, and payments technology developer, OpenEdge,...
Dealership Safety Concerns Aren’t Only About Recalls
Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as...
Online/Social Strategy for Car Dealerships: Stay Agile, Watch for Trends, and Be Cost-Effective
Depending on the size of your dealership, whether you’re a franchisee or independent, you may or may not have staff dedicated to social media and or Google AdWords. Much of what you do on social media is based on who you’re targeting. Facebook, the invasive social...
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