Marketing & Advertising
How You Receive and Utilize Data In This Marketplace Determines Your Success.
Recently, I asked several dealers this question and you can ask yourself; "What percentage of data accuracy do you feel you are receiving in your CRM system?" All too often when I ask this question I get a laugh or a "probably 60%." Why is that Mr. Dealer? "Well, as...
Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
When did you last buy a car? If it was in the last few years, your decision-making process likely looked a lot different than it might have 10 years ago. People no longer spend time researching cars inside a dealership and, for the most part, show up to the lot with...
Freebie Friday: Talk to Strangers
>br> As a kid you were always taught not to talk to strangers but, as ELEAD1ONE Partner Bill Wittenmyer explains in this #FreebieFriday, the power of networking is a massive opportunity in the automotive sales industry. Here are several tips to make strangers no...
Dominion DMS Clients Now Utilizing UpdatePromise Integrated Communications
Dominion DMS Clients Now Utilizing UpdatePromise Integrated Communications CHINO HILLS, CA – March 8, 2018 UpdatePromisetechnologies empower Dominion’s ACCESS® DMS clients with automated status updates, intelligent appointments, scheduling, media-enabled MPI, and...
BLACK BOOK USED VEHICLE RETENTION INDEX RISES ON EARLY SPRING SELLING SEASON ACTIVITY
Several Car Segments Experience a Jump in the Index LAWRENCEVILLE, GA (March 8, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention...
Research Reveals Up-Caring to Be 3x More Effective Than Up-Selling
I recently read a quote from an unknown source that said, “don't cling to a mistake just because you spent a lot of time making it.” Great advice! The mistake is in the past and is sunk, so move on. Great leaders get-it and don’t sink their future by holding on to...
LEASE CREDIT APPROVAL RATES RISE TO 65.2% IN FEBRUARY
Healthy Lease Approval Rating in February Driven By Increase In Shoppers of Payments Under $499 Per Month CINCINNATI, OHIO (March 7, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 65.2% approval...
4 Myths About Responsive Web Design Debunked
Responsive web design as a mobile-first strategy has been floating around for a while, and more and more dealer websites are getting odn board with it. But there are still a few hesitating to jump on this band wagon, and I think it might have something to do with the...
Work On Yourself Wednesday: Listening & Control
This week on Work On Yourself Wednesday, listening doesn't mean giving up control.
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