Marketing & Advertising
A Dating Guide to Automotive Digital Marketing
Much like dating, the car buying process has almost moved online. Consumers know everything about you before they even walk through the door. It’s only a matter of time when buying a car is as easy as ordering take out. Whether you’re an OEM executive, participating...
Auto/Mate Updates Open/Mate Integration Interface, Enabling Auto Dealers to Create ROs Using Third-Party Systems
Albany, NY – March 14, 2018 – Auto/Mate Dealership Systems has updated its Open/Mate application programming interface (API). The Fixed Ops department can now use third-party service solutions to create new repair orders (ROs) and add job lines to existing ROs,...
If You WOW Them, You’re More Likely to Sell Them!
Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic for the store. We pay photographers to take vivid, detailed photos of our inventory and our websites have become more dynamic and interactive. But too...
Manheim Express: New Mobile Application Offers Dealers Fast, Easy and Self‑Service Way to List and Sell Inventory in the Manheim Marketplace
Industry’s Only Wholesale Guaranteed First Bid Gets Dealers Paid in Two Business Days ATLANTA – Committed to giving dealers greater control and options for how and when they want to do business, Manheim is launching Manheim Express SM, a mobile app for dealers....
Cox Automotive Solves Attribution Problem for Dealers
ATLANTA, March 13, 2018 -- The wait is over for dealers seeking to plan, forecast and analyze the impact of their digital marketing spend in one place. With less than two weeks until the 2018 NADA Convention and Expo in Las Vegas, Cox Automotive announces the...
Building a Company Culture Geared to Succeed
Throughout my time in the automotive industry, I have visited hundreds of dealerships. I have seen every type of company culture imaginable. There are dealerships where everyone loves each other and others where there is such a disconnect, it shocks me that management...
RouteOne and MaximTrak Streamline the F&I Process with a Single, Digital Signing Ceremony
RouteOne and MaximTrak deliver a streamlined process to enhance the consumer experience with the ability to include MaximTrak aftermarket documents in the RouteOne eContracting package for a single, electronic customer signing ceremony. This functionality enables the...
Hard Facts: Pinterest Parent Report Breakdown
Have you "pinned" down the right platforms for publishing your branded content? In this week's #HardFacts, I'm explaining why your content may not only be wanted, but welcomed on Pinterest.
Six Weeks in a Row of Higher Depreciation in Trucks vs. Cars
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report illustrates...
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