Marketing & Advertising
Dominion’s DealActivator Version 4 is Here to Serve Dealers With Prescriptive Analytics
Providing Automotive Dealership Employees with improved functionality, greater conquest capitalization and a better user experience NORFOLK, Va. – March 15, 2018 – Dominion Dealer Solutions announced today that its award-winning equity mining solution, DealActivator,...
Want to Promote Accountability in Sales? Go Mobile
Automotive retailing (and the automotive industry in general) has always been closely tied to technological advances that help shape – and disrupt – the consumer experience. It can be jarring to think of how technology has transformed the vehicle sales process over...
Why Omni-Channel Beats Multi-Channel Marketing
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers. Years ago, we...
New AutoLoop MPI Tool Helps Auto Dealerships Sell More Recommended Work
Seamlessly integrated application guides service staff through OEM-tailored inspections. CLEARWATER, FL – March 15, 2018 – AutoLoop LLC, the leading provider of auto-industry marketing, sales, and service solutions, recently introduced an all-new multi-point...
Work On Yourself Wednesday: Grit
Work On Yourself Wednesday Season 7, Episode 5 This week on Work On Yourself Wednesday, one word....GRIT
BLACK BOOK FEBRUARY DEPRECIATION REPORT SHOWS SPIRITED START TO THE SPRING SELLING SEASON FOR SEVERAL CAR SEGMENTS
LAWRENCEVILLE, Ga. (March 13, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.1%, significantly better than January’s level of -2.6% due to a spirited start to the spring selling season....
Training and Education: An Investment or Expense?
Most businesses agree that training and education are important parts of employee development.Yet, most also view this process as an expense, not an investment. This mindset influences how training and education programs are developed and provided. As a result, many...
Actionable Content Marketing Tips for Digital Marketers
Content marketing is definitely one of the marketing practices that are here to stay. As you may notice, to sell something online, you need to have a platform called website. The pages that comprise the website cannot be blank. Every website contains written text, and...
A Dating Guide to Automotive Digital Marketing
Much like dating, the car buying process has almost moved online. Consumers know everything about you before they even walk through the door. It’s only a matter of time when buying a car is as easy as ordering take out. Whether you’re an OEM executive, participating...
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