Marketing & Advertising
William Montez (Monte) Perkins II Receives Cox Automotive and NAMAD Rising Star Award
Recognition emphasizes importance of diversity in the automotive industry ATLANTA, July 13, 2018 – Cox Automotive, in partnership with the National Association of Minority Automotive Dealers (NAMAD), awarded its Rising Star Award to William Montez (Monte) Perkins II,...
ROUTEONE WELCOMES C&F FINANCE TO THEIR GROWING LIST OF AVAILABLE ECONTRACTING FINANCE SOURCES
RouteOne announces that C&F Finance Company is now an available eContracting finance source for dealers utilizing the RouteOne platform. eContracting enables the digital exchange of critical contract documents and data between dealers and finance sources to...
Develop Your Managers to Maximize Your Bottom Line!
Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to you. We would never let the coach on the field without a playbook and a strategy, yet as an industry we let our...
Is Your Business Just “Checking the Box”?
I recently wrote an article focusing on the The Three Pillars , discussing how your business would be out of balance if any of these three were not solidly in place. I should have focused on one other aspect causing the lack of a strong foundation, and this is the...
How to Target 1 Billion+ Users for Less Than $0.25 per Click
AT&T Stadium, aka Cowboy Stadium, in Dallas, Texas is one of the largest stadiums in the entire world. With a maximum capacity of around 105,000, it is a truly a remarkable sight.1 To connect with such a large audience, the Cowboys installed a new video board – a...
Tips On Creating Quality Videos that POP!
Tim James shares the importance of quality videos and tips on ways that dealers can make their videos more appealing to customers.
Are you Deaf, Dumb & Blind to your Customers on Social Media?
Every successful business needs customer feedback to gauge how they are doing. Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to get an...
How Machine Learning Can Help Your Dealership
Chief Product Officer Michael Markette shares how machine learning can help your dealership become more efficient.
The Three Pillars of Success
Running a business is a constant struggle to make sure all pieces are working together. I have come to realize while there are many facets to a successful business, they can all be grouped into these three pillars. They need to be working in conjunction with each...
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