Marketing & Advertising
VIDEO: From the Horseless Age to Mobility Apps
When we talk about car makers in the USA, one company that probably doesn’t come up much these days is Peugeot. Founded in 1810, this French car maker was a household name at the turn of the 20th century by the time Henry Ford came around, but come the early 90s,...
Wheel’s Auto, Monroneylabels.com Team Up to Jazz Up Used Vehicle Merchandising
NIAGARA Falls, NY – July 18, 2018 – The Monroney Label is so ordinary we forget how much merchandising punch this mandated sheet of paper can bring to your used car marketing. Now, to bring the Monroney Label and how dealers display it into the 21st century, two...
Dealers Auto Auction Group Gives Back
Franklin, TN – Dealers Auto Auction Group has a long history of giving back to the community. Every year DAAG supports many local charities throughout the course of the year. DAA of Huntsville just celebrated its 14th Anniversary sale, with over 1000 units consigned...
Multi-Tasking is a Myth
What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly. In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that...
3 Myths About Loaner Programs
From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of...
JULY AUTO LEASE PRICES DROP ON SEVERAL TRUCKS AND SUV’S
Several Brands Continue to Offer Discounts on New Truck and SUV Leases Following July 4th Holiday Weekend CINCINNATI, OHIO (July 16, 2018) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease...
Information: A Key Component to Increasing Sales & CSI
These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request. In the not too distant past, prior to the Internet, dealerships had all the information and consumers had...
Maintaining Information Security During Summer Sales Events
Car dealerships and online dealers may underestimate the enormous amount of confidential information they collect from consumers on a daily basis – driver’s license numbers, place of employment, insurance papers and social security numbers are just a few examples of...
Open Rates by Weekday: The Best Days to Launch Campaigns
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store. In a recent study, we identified how dealers could drive ROI by...
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