Marketing & Advertising
DOWNEY NISSAN BOOSTS SOCIAL MEDIA INTERACTIONS 627 PERCENT WITH VBOOST VIRAL VIDEOS
Videos of happy customers generate more online reviews and website visits Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent...
Witt’s Wise Words: Digital Retailing
ELEAD1ONE Partner Bill Wittenmyer advises dealerships to give consumers the option to start the car buying process online and the importance of digital retailing in this week's edition of Witt's Wise Words.
Hard Facts: Instagram Tips! Get Discovered & Build Your Audience
Did you know Instagram is one of the best platforms to use when trying to get your brand discovered? 60% of users say they use Instagram when looking for new products or services! That means Instagram is often where your audience sees you... FOR THE FIRST TIME! Which...
Xtime and Digital Dealer Partner to Honor Customer Experience Excellence This October
REDWOOD CITY, Calif. (September 7, 2018) – In today’s margin-compressed reality, a seamless, technology-enhanced customer experience that extends beyond the point of purchase is essential to increasing loyalty and retention across the dealership. To recognize the...
Maximizing Co-Op for a Strong Q4 – 4 Questions to Ask Your Vendors
With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness. One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory. Co-op...
Profit By Action Quick Tip: The True Importance of Tires?
Andy Church shares the importance of the proper inspection of tires in front of the customer during the walkaround to dealership revenue in this Quick Tip.
#FreebieFriday: The Three Ps of Success
ELEAD1ONE Partner Bill Wittenmyer shares the 3 P's of success in this week's edition of Freebie Friday.
The Impact of Customer Lifetime Value (CLV) on Revenue
Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership. If you divide your customer database into quintiles, you’ll discover that the top 20...
Social Media & The Boat That We Are Missing
It is no secret that social media has been discussed in the automobile industry for what seems to over a decade now. It was remarkable just ten years ago to attend conferences and learn from experts about YouTube video marketing and the early stages of discussing...
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