Marketing & Advertising
Automotive Brands On The Rise in July
Jeep share of interest on Jumpstart sites increased +15% from June 2017 to June 2018. In the past year, Jeep has leapfrogged Nissan and BMW and now is the 5th most-shopped brand (from 7th in June 2017). Additionally, the first half of 2018 was Jeep’s best sales half...
Upside Down, Inside out and Round and Round
Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers. There’s a focused shift in the automotive community to reduce friction and create a...
Leasing vs. Buying- The Most Affordable Vehicle Option for University Students
University students are leasing short-term vehicles to meet their transportation needs for college With hefty tuition prices rising each and every year, college students and their parents brace themselves for college expenses. Outstanding Federal loan debt has reached...
More Engagement, More Leads, More Deals: All-New Autotrader Delivering More Value for Dealers
ATLANTA, August 6, 2018 – Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it pledged to car buyers and dealers at the beginning of 2018. For consumers, the optimizations have yielded a faster and more...
LEASE CREDIT APPROVAL RATES RISE TO 71.2% IN JULY
Lease Approval Ratings Continue to Improve in July Following Steady Approval Increase for 3 Consecutive Months CINCINNATI, OHIO (August XX, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 71.2%...
How To Become A Data-Driven Marketer
It’s no secret that data-driven marketing is the key to marketing success today. This is evidenced by the thousands of data analytics platforms at your exposure as well as the opinions from experienced marketers. According to Forbes, companies that adopt data-driven...
BLACK BOOK USED VEHICLE RETENTION INDEX CONTINUES TO RISE THROUGH JULY
Continued Strength & Demand for Used Vehicles Drives Additional Increases in the Market LAWRENCEVILLE, GA (August 6, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its...
Morgan Auto Group Purchases First Hyundai And Third Mitsubishi Dealer, Representing Acquisitions No. 31 and 32
The Tampa-based automotive group closed on Brandon Hyundai and Brandon Mitsubishi on Thursday, Aug. 2. This move marks two separate milestones for Morgan Auto Group: Its first Hyundai dealership as acquisition No. 31 and its third Mitsubishi dealership as acquisition...
Welcome to the Circus…See Cars, Elephants and the Wolf Boy!
When automobiles were first introduced into society, people didn’t know what to think. For the most part, early automobiles were reserved for the wealthy, while everyone else continued their transportation needs with the use of horse and carriage. However, people were...
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