Marketing & Advertising
Why Reviews from the Decision-Maker Matter
Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers? National research shows that women use car dealer reviews 50% more than men. Additionally,...
Hard Facts: Top SEO Tips For Ranking Organically On Google
I’ve got a test for you this Hard Facts Friday- make a search that your business SHOULD rank for and click through the pages of hits until you reach your site. Were you ranked on the 1st page of Google? If so- you’re an SEO master and I applaud you. ??? If not- we’ve...
What Does Chat Have to Do with 867-5309?
Jenny. Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be...
The Importance of Treating People Right
Chip King explains the importance & benefit of treating people right on the telephone and how it can improve a dealership’s results.
Tailwinds & Strategies in Service (Part 2)
Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it's more important than ever to have strategies to protect dealership service business in part 2 of this 2 part video blog.
Why Facebook Marketplace Matters to Dealerships
Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the dealership’s Facebook page. It’s also becoming a stronger platform for customer acquisition, and the growth of Facebook...
Where’s the Money in Your Dealership? The Service Department!
Ask anyone on the street “Why do dealerships exist?” and I imagine you’d get one primary reason again and again: to sell cars! That much seems obvious, and based on what most dealers tell me is their biggest priority, they seem to feel the same way. With vehicle sales...
How to Handle Inbound Sales Calls
As an industry, we have pretty much perfected the process of following up on Internet leads, but we are far from perfect when it comes to handling inbound phone leads. According to CallSource and IHS/Polk research, 84 percent of consumers purchase vehicles from a...
Dealer Spotlight: How Evelyn Chatel Created Her American Dream
Evelyn Chatel’s life story is nothing short of astonishing. When she was a young girl she barely made it out of Communist Cuba with her mother as a refugee, arriving to a cold, snow-bound Chicago with nothing more than the clothes on their backs. For the next several...
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