Marketing & Advertising
Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform
Strategic partnership enhances digital capabilities for combined customer base Chicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry leading provider of customized,...
Sometimes You Have to Lose to Win
Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this: “I’ve missed more than 9,000 shots in...
Witt’s Wise Words: Do You Know It All?
ELEAD1ONE Partner Bill Wittenmyer shares some advice for dealership employees with which they can improve themselves in this week's edition of Witt's Wise Words.
Dealertrack Brings Same-Day Speed and Efficiency to Lenders Processing Paper Auto Contracts
Company opens Digital Document Services to lenders of all sizes, and announces the latest LOS integration with defi Solutions NORTH HILLS, NY, September 13, 2018 – Dealertrack Digital Document Services, founded in 2004, recognized the need to improve paper contract...
Own Your Market
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.
Profit By Action Quick Tip: Extent of the Service Opportunity to Franchise Dealers
Of the $350B Service business in NA, franchise Dealers only capture 27% of it. In this Quick Tip, Andy Church asks what are you doing to increase your service business?
#FreebieFriday: Make Sure That You’re Checked In
ELEAD1ONE partner Bill Wittenmyer shares the importance of being "checked-in" at work and not "checked-out," in this video blog.
Icon Responsibly
When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop signs tell us to stop, speed limit signs tell us how fast we can go and so on. Icons on a website are very similar, these image shortcuts convey a...
Facebook Gets Rid of Reviews and Changes to Recommendations
5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5-star hotel, we have to go!” or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely on their stars and that’s about to...
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