Marketing & Advertising
Multi-Million Dollar Sustainability and Security Enhancements Benefit Manheim Texas Hobby Clients and Community
Three initiatives deliver improved conditions, reduced risks and peace of mind. HOUSTON – Completing a two-year, more than $6 million investment in sustainability and security enhancements, Manheim Texas Hobby clients and team members and the Houston community will...
An Introduction to the Modern Marketer’s Guide to Increase Site Traffic
It wasn’t so long ago when dealer principals and general managers held a bit of skepticism toward digital marketing. Fortunately, there have been platforms like Digital Dealer that have brought together the brightest minds who offer the most impactful data. The...
It’s Time to Embrace Online Video as a Core Strategy
After spending the last several years working with numerous automotive brands as a certified digital advertiser provider, I still find it troubling that many dealers have yet to fully embrace digital video campaigns as part of a consistent go-to-market strategy. The...
New Automotive Service Industry Study Reveals Entry Points to Multibillion-Dollar Opportunity
Cox Automotive Inc. Survey Provides Dealerships New Insight into Consumer Behaviors and Misperceptions REDWOOD CITY, Calif., September 5, 2018 – Amid the flattening automotive retail market, dealerships are turning to fixed operations to future-proof their businesses....
3 Keys to Developing Employees on the Phone (Part 1)
CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 1 of this 3 part video blog series.
Don’t Let Technology Make Your Customers Run for the Hills!
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints. A customer ordered some...
Your Secret Weapon to Increasing Sales? Reading
Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be...
Selly CRM integrates with Lot Wizard DMS
SAN FRANCISCO, CA, September 5, 2018 - Selly Automotive’s customer relationship management (CRM) platform is now integrated with Friday Systems Lot Wizard dealer management software (DMS). This partnership will allow sales and inventory data to sync for dealerships to...
FollowPro Launches First U.S. “Pay Per Performance” Automotive BDC Call Center
“No Show, NO Pay” Appointment Setting Program Already Having Results Asbury Park, NJ (9/4/18) – U.S. Auto Dealers are continually confused by complicated third party Call Center billing techniques. Paying by the minute, paying by the lead and other traditional metrics...
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