Marketing & Advertising
Is Content Marketing a Necessity or a Nuisance?
In a recent blog, I wrote about how content marketing is more of a long-term play. In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these salesy messages....
Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers
Study Sheds Light on Differences in Perceptions and Where They Align San Francisco, CA—September 25, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto...
TradeRev Accelerates Expansion of North American Footprint
Digital Auction Solution and Dealer Support Deployed to Five New Markets CARMEL, Ind. — September 25, 2018 — TradeRev, North America’s leading dealer-to-dealer digital auction platform announced its expansion into five new markets across the United States. TradeRev is...
What We’ve Got Here is a Failure to Communicate!
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process consumers conduct...
You Fired the Agency… But They Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social, display ads, and purchased referral traffic. Dealers also spend on traditional media to drive organic and direct traffic to their...
The Weakest Link in Data Attribution Part II: Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology...
Getting the Most Bang from your Social Media Bucks
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others....
How Trustworthy Is Your Dealership? Take the Quiz!
Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tend to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of...
5 Retention Greats in Auto History
Like many of you, I like “Best of” lists. They can often be amusing, but also provide a great tidbit or two of very applicable instruction. That’s what I’m going for here when looking at great customer retention ideas. They’re drawn from my years of experience and a...
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