Marketing & Advertising
UnityWorks’ YouTube Video Campaigns Drive 50,000 Dealership Visits
October 4, 2018, Minneapolis, MN—UnityWorks, the leading provider of micro-targeted dealer video campaigns for the retail automotive industry, recently conducted a 60-day campaign for over 300 dealers using the YouTube platform. Each participating dealer received two,...
Avoiding Unintended Contract Modifications
Gaining additional protection for your anti-modification and anti-waiver contract provisions One of the frustrating aspects of contractual agreements is how often seemingly ironclad language can be rendered null and void by verbal statements—even when the underlying...
Manage Your Customer Data as a Strategic Asset
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain...
#FreebieFriday: Thinking Big but Acting Bigger
ELEAD1ONE partner Bill Wittenmyer shares why dealership employees not only need to think big but act bigger in this video blog.
A Tale of Two Hires
Better recruitment of new employees can help reduce your turnover rate and save your dealership much grief and even more money Is employee turnover overturning your store’s profits? Maybe. According to Ted Kraybill of ESI Trends, employee turnover is a big problem for...
Your Front-Line Employees Are Your Brand. Are You Hiring the Right Ones?
Have you ever told a customer, “Your brakes are fine, but your alignment is totally out of whack!”? The same concept may also apply in your dealership. Everything seems fine, but if your frontline employees answering the phones aren’t driving the type of experience...
SEO Through the Years: How the Importance of Backlinks Has Changed
Most of you know that backlinks matter for SEO, but do you know why? If you’re new to the digital space, you may not realize how important backlinks are; or that their importance ebbs and flows as the search algorithm is updated. Understanding what backlinks do and...
From Online to In-Store: Continuing the Digital Experience
In the retail world today, consumers have grown accustom to quick, easy, and digital processes. Take Google and Amazon as examples – these companies provide easy, engaging, and mobile shopping experiences that allow consumers to make purchases in just seconds. Even...
Essential Strategies for Offering Quick, Easy and Fair Consumer Financing
There are few things that can be universally agreed upon; the need for access to reliable transportation, however, is not debatable. It is a lifeline to our livelihood, our jobs. As such, car repairs should be considered a non-discretionary expense, and yet, too...
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