Marketing & Advertising
The Big Are Getting Bigger
Amidst an active discussion of change, robust transaction activity, and consolidation in our industry, it is worth considering just exactly why this is all coming about. To put it simply: the benefits of size are really starting to play out. And it’s not just a story...
Communication Skills Are at the Heart of Everything
Your Team Members Are Either Spectators or Doers Mindless managerial duties and conformity are major traps for mediocre managers and the casualties are the dealership's personnel. The time has come to shed the "old-school" bureaucratic manager and move this business...
Power of the Spoken Word
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116 study participants were quizzed on brand identity, specific element recall and overall perception of commercial messages. In every one...
Is Yours a Culture of Salespeople or Solution Specialists?
Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales? When selling to women, language can make all the difference between a successful...
Communicate More Effectively with Your Customers
In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively -- or at all. The response rate for leads is very low in the automotive industry. How...
Auto/Mate Announces Integration with Kelley Blue Book
Albany, NY – November 5, 2018 – Auto/Mate Dealership Systems today announced the integration of its DMS with Kelley Blue Book® Values. Auto/Mate customers no longer have to visit another website or utilize a separate application to calculate the value of a vehicle....
Hard Facts: How to Build a PR Strategy to Grow Your Business – 3 TOOLS!
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
It Might Be Time to Revisit Service & Body Team Production – Part 2
In my last column we reviewed the need for growing our own qualified and quality techs to combat today’s obvious shortage, some of the history of service production teams and their purpose, as well as the need to reexamine how the system might provide assistance with...
The Next Big Thing for Car Dealerships
A new year around the corner brings with it a renewed focus on self-improvement and growth. As 2018 has seen growing pressure on variable margins and sales volumes, many in the auto industry are asking: “How are we going to make 2019 better?” There’s some good news....
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