Marketing & Advertising
The 2019 Sales Drag Race is About to Start: Let’s get a GREAT Launch!
2019 will be a drag race like no other. Sales are slowing, markets are cooling, competition is increasing, and advertising costs are rising. Coming out of the blocks hard in Q1 will determine your success for the year.
Auto/Mate Wins “Best Places to Work” Award in New York’s Capital Region; 9th Year in a Row to Receive the Honor
ALBANY, N.Y. – November 12, 2018 – Auto/Mate Dealership Systems announced today it has been named one of the "Best Places to Work" in New York's Capital Region by the Albany Business Review. Auto/Mate is one of 12 companies honored in the “large companies” category...
Manheim Uses the Power of Artificial Intelligence (AI) to Give Dealers a More Personalized Experience
Personalized vehicle recommendations are helping dealers find the right Manheim inventory more quickly and easily. ATLANTA - Manheim is harnessing the power of AI to create a personalized shopping and buying experience for dealers in its Marketplace. Manheim’s Big...
To Succeed, You Must Make Every Minute Count
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask...
The Importance of Data in the Service Drive
CEO & Executive Chairman Scot Eisenfelder shares how data can increase revenue in the service drive in this video blog.
How New Safety Features Mean New Opportunities for Dealers
It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even reading while on the road. Loosely termed “distracted driving,” it includes any activity drivers engage in when they’re behind the wheel, according to the...
Think Tank: Track Your Digital Success Offline – Google Store Visits
When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of taking a survey at the door, there’s never been much hope for that kind of attribution… until now. Google Analytics is...
Dealers Embrace Digital Technology to Maintain Cash Flow and Drive Business
NextGear Capital’s Rapid Pay hits $1B mark of non-auction purchases in 2018 Carmel, Ind., November 1, 2018 – NextGear Capital’s funding feature for non-auction purchases, Rapid Pay, has financed more than $1 billion in inventory so far this year. The overwhelming...
Leading Consumer Engagement Technology Company Digital Air Strike Adds Automotive Industry Veteran to Its Award-Winning Team
SCOTTSDALE, Ariz.,– (November 5th, 2018) Digital Air Strike,the leading social media, intelligent messaging and digital engagement company, today announced automotive industry veteran, Eliana Raggio, has joined the company asdirector of Industry Relations. In her...
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