Marketing & Advertising
Three Pointers to Maximize Purchased Unit Profitability
I’ve heard more complaints lately from dealers that it seems impossible to acquire wholesale inventory and make the front-end gross profit they expect. Indeed, if you compare the typical cost-to-market metrics for purchased and trade-in units, you can see why some...
What’s Tomorrow?
Almost a decade ago, the automotive retail industry was experiencing change at a pace that will live in the history books. Coming off some of the strongest growth the industry had ever seen, everything came to a halt when the stock market stalled, impacting the United...
Key Buy/Sell Trends for 2018
Anticipating Another Strong Year of Transaction Activity 2018 promises to be a very active year for buy/sells with more private and public buyers eager to put their capital to work. Buyers believe growth is the answer to a changing auto retail environment and are...
Technology Does Not Replace Your People!
It Does However Facilitate Good People and Good Process Efforts A challenge for every organization is to attract, retain and motivate employees. If a company succeeds in doing so, employees work with more passion, energy, and enthusiasm. This translates to an increase...
Stop Waiting, Start Changing
In a world increasingly picking up speed, passive leaders have never been more vulnerable. Recent history has demonstrated in business it’s no longer so much a matter of the big eating the small, but the swift eating the slow. Obviously, this dynamic puts the careers...
Is Prospecting for Customers a Lost Art?
As a salesperson, do you wait for leads and ups, or do you go out and actively prospect for new customers? No matter how great a salesperson you are, sales is a numbers game. If you want to sell more, you need to talk to more people. If you aren’t talking to enough...
Why Creative Marketing Matters
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters. After all, you can serve up the exact...
Balancing Mobile and Desktop Goals
Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones, and if you’re...
Spring Market Coming to An End
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows a...
Join us for Digital Dealer Las Vegas 2021