Marketing & Advertising
Bridging the Gap to the New Digital Wholesale Vehicle Marketplace
Physical auctions have long been the life-blood of a wholesale used vehicle marketplace that now accounts for vehicle sales valued at more than $100 billion annually, according to National Auto Auction Association estimates. However, a transformative shift to the...
BLACK BOOK DEPRECIATION REPORT: SEGMENTS SETTLING INTO NORMAL DEPRECIATION FOR REMAINDER OF 2018
LAWRENCEVILLE, GA (November 19, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2013-2017 changed -1.9% during October, a noticeable drop compared to the previous month when values were unchanged. The -1.9% change was also...
Four Things You Need to Be Successful at SEO
Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings. Well, the 800-pound gorilla in the room is Google...
Are You Discriminating Against Digital Customers?
I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and...
Cox Automotive Recognizes Joe Rodi of Chase Auto with Community Impact Award
#RallywithRodi campaign raises $60,000 and awareness to fight prostate cancer ATLANTA, Nov. 16, 2018 – Cox Automotive presented its 2018 Community Impact Award to Joe Rodi, national auction manager, Chase Auto, at the 2018 National Remarketing Conference/NAAA...
Profit By Action Quick Tip: Used Vehicle Inventory Management
Andy Church explains why used vehicle inventory management is vital to dealership profitability in this Quick Tip.
How do you Ensure the Trade-In isn’t a Deal Breaker?
AutoLoop VP, Front End Solutions Russ Beckenstein shares advice on how dealerships can avoid a customer's trade-in becoming a deal breaker. About the Author A finance-savvy expert in business relations, Russ Beckenstein has conquered the roles of Senior Vice President...
Secrets to a Successful Conquest Campaign
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer...
LEASE CREDIT APPROVAL RATES IMPROVE SLIGHTLY TO 70.9% IN OCTOBER
Lease Approval Ratings Rise Slightly Following -3.9% Dip in Month of September CINCINNATI, OHIO (November 15, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.9% approval rate in October, a slight...
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