Marketing & Advertising
How to Address Declining Front-End Margins
When we are no longer able to change a situation, we are challenged to change ourselves – Viktor Frankl The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it isn't), or that new...
Secrets to a Successful Follow Up Call
When a customer leaves the lot without purchasing a vehicle, there's a good chance he or she will never be back. A few may return, but most won't. Does that mean you should never follow up with customers? Obviously not! The follow-up call is critical and can...
Fuel Your Year-End Sales Event on Facebook
Year End Sales Event season is one of the most crucial times of the year for dealerships. It's essential to move old models off the lot to make room for the latest models, which means almost every dealership is hitting the gas on its advertising spend to promote the...
Customer Experience Upgrades in 3 Simple Steps
Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time at the dealership and...
Witt’s Wise Words: Manage Yourself
Bill Wittenmyer explains the importance for managers to manage themselves in this edition of Witt's Wise Words.
NADA to Issue 2019 New-Vehicle Sales Forecast and Discuss the State of Auto Retailing on Dec. 13
The National Automobile Dealers Association (NADA) will issue its 2019 sales forecast for U.S. new-cars and light trucks during a media/industry briefing via conference call at 2:30 p.m. ET on Thursday, Dec. 13, 2018. NADA Senior Economist Patrick Manzi will provide...
Think Tank: Best Social Media Platforms for Your Industry
Paid or Organic, Branding or Sales-- no matter what you're putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In today's Think Tank, I'm breaking down what platforms your business could be getting the...
Where Are the Leakage Points in Service Revenue?
CEO & Executive Chairman Scot Eisenfelder explains how leakage points in the service drive affect revenue in this video blog.
Freebie Fridays: Greed Is Good
VP of Sales, CDK Global, Bill Wittenmyer explains why greed is good in this episode of Freebie Friday.
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