Marketing & Advertising
The Consultative Approach to Selling
While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff even if they could purchase online, according to the Cox...
4 Ways F&I Managers Can Win Over the Sales Team
F&I managers have a tough job! Personally, I love the grind, but it’s not for everyone. The hours are long, the pace is relentless, and the expectations are unforgiving. Let’s face it, a lot rides on an F&I managers’ ability to secure the deal, protect the...
Interview with Andrew Walser, CEO of Walser Automotive Group
He’s the son of a successful car dealer, but Andrew Walser, CEO of Walser Automotive Group, hadn’t always planned on joining the family business. Instead, Walser first looked to make his career on Wall Street. Before he could get there, he started selling cars during...
UpdatePromise Completes Certification in Reynolds Certified Interface Program
Certification means a safer, more reliable data exchange between UpdatePromise products and Reynolds’ dealership management system. Chino Hills, CA – June 4, 2018 (U.S. ONLY) UpdatePromise, the leader in Consumer Experience Solutions, is pleased to announce it has...
Binary Automotive Solutions Hires Trio of Industry Heavyweights to Keep Pace with Tremendous Growth
Bedford, TX (June 5, 2018) – Binary Automotive Solutions today announced the hiring of Joe Turner, Matt Ward, and Troy Scheer to their executive staff. All three professionals bring a unique understanding of marketing and sales processes to their roles, with over six...
MetroGistics, McNutt, AmeriFleet and Metro Title Services Are Now ACERTUS
New Brand Identity Creating First-to-Market Vehicle Lifecycle Solutions Company St. Louis, June 5, 2018 – MetroGistics, through acquisitions of McNutt, AmeriFleet and Metro Title Services, has rebranded as a new entity called ACERTUS. The new name reflects the...
Don’t Be Shy – The Tough Questions You Should Be Asking Vendors
You know the feeling– that giddiness you experience when you think about your future together. The daydreams about the things you’ll do and places you’ll go. Your nervousness that other people won't like them as much as you do. The apprehension that it is too good to...
5 Ways to Immediately Improve Your Social Media Strategy
Social media has matured into a major player for effective dealership marketing and lead generation. Its tremendous growth has amplified the problem of well-intentioned people aimlessly trying to figure it out as they go. Now that significant investments are being...
Fixed Ops BFF
There are many ways to stay connected with your customers: face-to-face, phone, direct mail, and multiple digital platforms like Google AdWords and email. The common dominator is to stay connected. Why is staying connected important? Because you want to be the first...
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