Marketing & Advertising
5 Digital Marketing Tactics to Increase Your Dealership’s Visibility
As an automotive dealership, you have likely noticed that this fast paced and competitive market can be a race to become the highest selling dealership in your area. It is becoming more important than ever to embrace marketing and rise above your competition. If...
ADESA Canada Names New Vice President of Dealer Sales
New Sales Leader Brings Digital Expertise to Role CARMEL, Ind. – June 13, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces Steve Langdon has been named vice president of...
Manheim Invests in New Retail Reconditioning Center Near Silicon Valley
Located at Manheim San Francisco Bay, the new center will serve clients’ growing and diverse needs. HAYWARD, Calif., June 13, 2018 – Preparing for increased demand in its retail reconditioning business while anticipating growth in the vehicle mobility space, Manheim...
The Importance of Revenue Yield
CEO & Executive Chairman Scot Eisenfelder explains the importance of revenue yield to dealerships in service.
Don’t Go Breaking Your Customer’s Heart!
When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an excellent customer experience,...
Despite Robust Sales, U.S. Auto Dealers Feeling Less Optimistic For Summer Sales
ATLANTA – June 11, 2018 – Overall, U.S. automobile dealers are more positive than negative when describing current market conditions, according to the Q2 2018 Cox Automotive Dealer Sentiment Index (CADSI) released today. However, while current sentiment improved,...
How Artificial Intelligence is Influencing 2018’s Top HR Trends
Making way for a more technology-dependent future, AI is one of the latest tech spheres that has taken the entire world by the storm. It has always been a much-studied issue right from its inception. Moreover, it has evolved in multiple ways since. One of the primary...
Mid-Size Car Values Drop
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows where...
How to Reach Customers at the End of the Car-Buying Journey
Let’s be real, there are a lot of digital marketing tools out there for dealers. But they’re basically worthless if you don’t know when to use them. You can have strategic SEO, carefully researched advertising campaigns, and a website that’s been optimized for...
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