Marketing & Advertising
Hottest New Models
The hottest new models in the automotive space aren’t relegated to cars anymore. Cars are key, but statistical models are catching favor and acclaim. Rightfully so. The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at...
Freebie Fridays: What’s the Most Important or Overlooked Task Inside the Dealership
Bill Wittenmyer shares what the most important (or overlooked) task in a dealership is and why in this edition of Freebie Friday. Read the full blog article here: http://bit.ly/2IfwEx2
Digital Identity: The Key to Unlocking Customer Experience
Nearly every industry is focused on customer experience and the automotive industry is no different. In fact, earlier this year at Consumer Electrics Show (CES), automotive makers including Hyundai, Audi, Mercedes Benz and Nissan showcased technological advances...
When Car Sales Slow Down, Change is Necessary
Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014. According to Bloomberg, the decreased demand for sedans accompanied with increased demand for SUVs...
Live Marketing Selects Infutor to Enhance Dealer-Focused Auto Leads Solution
Infutor’s ID Max Confirms In-Market Auto Consumers and Enhances Profiles with Auto Ownership Data for More Relevant Omnichannel Personalization Oakbrook Terrace, Ill., February 12, 2019 – Consumer identity management expert Infutor today announced that Live Marketing,...
Overall Depreciation Trends Stable
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report looks at the...
Auto/Mate Expands Sales & Marketing Teams; Alan Heaton Promoted to Vice President, Sales
Albany, N.Y. – February 12, 2018 – Auto/Mate announced today it has re-structured and expanded its sales and marketing teams. Alan Heaton, former national sales manager, has been promoted to vice president, sales. Michael Siomacco, former regional sales...
Digital Retailing is Not About Technology
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer...
Knock, Knock—It’s Amazon
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon. Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive...
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