Marketing & Advertising
How to Drive Growth Through Digital Marketing
Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer journey just isn’t that simple. Our research shows that there can be up to 120 online touchpoints with a single shopper before they enter the...
An Exclusive Interview with Brad Wise of Ferman Chevrolet Mazda
Ferman Automotive Group, an independently owned and operated group of franchise car dealers, serves the Tampa Bay area and Florida with 14 major automotive franchises, including Acura, BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, MINI, Mazda, Nissan, Ram...
Mobile Dealer Announces Strong Digital Customer Growth with Wins Across Automotive, Trucking and Motorsports Dealership Groups
Ottawa, Ontario – March 4, 2019 – Mobile Dealer, the leader in mobile apps, digital marketing, and geo-targeted communications solutions for automotive, trucking and motorsport groups, today announced that 2018 was a record year for revenue growth. As digital...
Making PPC Clicks Count
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single...
![Impression Share Bidding [VIDEO]](https://digitaldealer.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-01-at-8.40.35-AM-400x250.png)
Impression Share Bidding [VIDEO]
CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video.
ADESA Announces Auction Leadership Changes Aimed at Enhancing Customer Experience and Continued Growth
New Regional Vice President-West Region and General Manager Changes in Las Vegas, Birmingham, Little Rock, Orlando and Tulsa CARMEL, Ind. – Feb. 28, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services,...
Autotrader Names 10 Best Car Interiors Under $50,000 for 2019
ATLANTA, Feb. 28, 2019 – American drivers spend on average more than 290 hours behind the wheel each year, according to the AAA Foundation for Traffic Safety survey data[1]. With so much time spent in their vehicles, consumers deserve an interior that factors in...
Automotive Leadership Roundtable (ALR) Attracts Best and Brightest to Miami this March
MIAMI, FLA — Feb 26, 2019 —The Automotive Leadership Roundtable and Awards Dinner, the Oscars of the automotive industry, returns to the iconic Fontainebleau Miami Beach Hotel this year from March 11 to March 13, 2019. The only event that brings together the brightest...
How to Drive Growth Through Digital Marketing
By Kyle Keogh, Automotive Industry Director, Google Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer journey just isn’t that simple. Our research shows that there can be up to 120 online...
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