Marketing & Advertising
Relationships Matter!
While sitting here thinking about what to write for my next blog, I was taken back in time to a wonderful visit to a quaint little resort near Ocho Rios in Jamaica. Blissfully relaxing, looking at the sunset over the ocean, I recognized how blessed I am. This was...
Witt’s Wise Words: Digital Retailing
Bill Wittenmyer shares his thought on digital retailing in the retail automotive industry in this week's episode of Witt's Wise Words.. To read the full article, click here: http://info.elead-crm.com/digital-retail-ebook
Subaru of Midland Odessa Partners With MASA, Will Donate 2019 Subaru Outback
Subaru of Midland Odessa today announced its new partnership with MASA (Midland Animal Shelter Adoptables), a local nonprofit animal rescue group. Aside from its pledged support throughout the year, the dealership will also be presenting the organization with a $500...
Dealer Adaptability in 2019
Forecasted flattening markets, buyer preferences, the rise of AI, and more are hitting the automotive industry hard, and it’s important for dealers to alter their perspective about the types of customers to focus their efforts on and how best to engage with those...
What Is Your F&I Team Obsessed About?
When you hear about someone being obsessed about something, at first you may perceive it as a negative thing. Here is a definition of the word obsession – it “is an idea or thought that continually preoccupies or intrudes on a person's mind”. Of course, obsession...
What Have You Done for Me Lately? The Power of Reciprocity in a Slighted Sales World
The Principle of Reciprocity begs the question, “What Have You Done for Me Lately?” By definition, reciprocity is the practice of exchanging things with others, for mutual benefit; by design, it is the ambiguous idea that people feel obligated to return a gesture,...
Automotive and the Amazonifcation of Everything
Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. With each technological boom, from the industrial age, through the dot com boom, the middle man has faced and overcome existential threats. Casualties exist;...
Is Your Comfort Inhibiting Your Team’s Growth?
Develop Your Coaching Skills What does a leader look like and how profound are their consistent convictions towards creating a healthy and growing work environment? When asked, many folks will answer this by naming various individuals such as politicians, presidents,...
Tales from the Front-Line of Auto Retail Buy/Sells
Why Deals in Auto Retail Do Not Close as Often as They Could An oft-repeated phrase we hear regularly from dealers considering selling their stores is “I already have identified a buyer.” Well and good, but “having a buyer” and getting a transaction closed are very...
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