Marketing & Advertising
The 5 P’s for Business Success
Generally, in good markets, any dealership inefficiencies or complacencies may be obscured by the overall positive performance of the operation. As markets weaken, and business becomes more difficult, there is a far greater need and tendency to reexamine the...
BLACK BOOK USED VEHICLE RETENTION INDEX DECLINES FOR THIRD STRAIGHT MONTH
Late Start to the Spring Selling Season Perhaps Pulling Down the Index Early in 2019 LAWRENCEVILLE, GA (March 6, 2019) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used...
Cox Automotive to Bring New Ride-Sharing Option to Thousands of Dealerships
Lyft to be integrated into Cox Automotive’s Xtime Fixed Ops software platform ATLANTA, March 5, 2019 – Today, Cox Automotive announced plans to integrate Lyft’s ride-sharing service with Cox Automotive’s Xtime, the leading integrated software platform for retail...
Depreciation Trend Steady
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report looks at the latest...
WheelsAuto Selects SaleSleeve® Vehicle Compliance Displays
SMITHFIELD, VA – March 5, 2019 -- SaleSleeve™, a weatherproof document display company, announced today that Wheels Automotive Dealer Supplies has added SaleSleeve’s patented products, to its newest online catalog, available early April. SaleSleeve is a unique,...
truPayments, LLC Joins CDK Global Partner Program
Dealers with CDK websites now have access to tru Shop-by-Payment™ Cincinnati, March 5, 2019 – truPayments, LLC., a financial technology company, today announced that it has become a participant in the CDK Global Partner Program. As a member of one of the largest...
How Many CTAs Should a Dealer Have On Their Website?
fusionZONE Founder Brett Sutherlin discusses quality over quantity when it comes to their website’s calls-to-action.
Why Getting Fired from a Company I Founded Changed My Life
Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day. There are two routes to achievement in your life. The first is conformity in which...
Fundamental Attribution Error for Car Shopping
The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked...
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