Marketing & Advertising
Are You Connecting with your Customers?
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship. The same can be said for some dealerships. The study found that the most critical way to earn repeat...
Hard Facts: ‘Why Am I Seeing This Ad’ Facebook Feature Update
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
BLACK BOOK ANNOUNCES KEY ENHANCEMENTS TO BLACK BOOK CHERRY MOBILE APP
Replaces Black Book Digital as Flagship Mobile App LAWRENCEVILLE, GA (February 11, 2019) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today new enhancements to its...
Witt’s Wise Words: The Only Person In the World Disease
Bill Wittenmyer shares why retail automotive staff should take steps to ensure that they don't get afflicted with this disease in this week's episode of Witt's Wise Words.
Allstate Dealer Services becomes a Darwin Automotive Preferred Partner
Iselin, NJ, February 11, 2018 -- Darwin Automotive, a leading F&I software provider for the automotive industry, today announced that Allstate Dealer Services is now a Preferred Partner for Darwin’s core F&I menu, as well as Darwin digital retailing...
Budget Truck Rental and Fetch Partner on Integrated Fleet Services and Self-Serve, On-Demand Vehicles
Budget vehicles will be available for rent at select Orlando, Fla. locations PARSIPPANY, N.J., Feb. 07, 2019 (GLOBE NEWSWIRE) -- Budget Truck Rental today announced a new partnership with Fetch, the self-service truck startup, which makes Budget trucks...
Work Smarter, Not Harder
As the automotive marketing industry grows and becomes more and more competitive, we (as an industry) have to take a step back and examine how we’re approaching our monthly goals and sales objectives. The idea of “hustle hustle hustle, busy busy busy” is...
Super Bowl Advertising
Local Search Group CEO & Founder Jim Flint shares his advice on Super Bowl advertising and how dealerships can best take advantage of that audience without breaking the bank.
Freebie Fridays: Hiring Techniques with Bill Wittenmyer
Are you using the right criteria in your hiring process? In this episode of Freebie Friday, Bill Wittenmyer shares what the most important attribute dealers should look for in the hiring process.
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