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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Marketing & Advertising

Common Testimonial Video Mistakes – How to Make Testimonials

Common Testimonial Video Mistakes – How to Make Testimonials

 Testimonial videos are the most cost effective way to not only work video into your marketing strategy, but provide your audience with social proof that you have the solutions to problems they face. Despite the marketing power they bring, so many businesses get it...

Social Media Transformation: Part 2

Social Media Transformation: Part 2

CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize effectiveness in this video blog.

BLACK BOOK & FITCH RELEASE 2019 JOINT VEHICLE DEPRECIATION REPORT

BLACK BOOK & FITCH RELEASE 2019 JOINT VEHICLE DEPRECIATION REPORT

Annual Depreciation Forecast for 15%; Auto ABS Performance to Normalize Higher in 2019   LAWRENCEVILLE, GA (April 11, 2019) – Black Book, known in the automotive industry for providing timely, independent and precise vehicle pricing information, announced today its...

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