Marketing & Advertising
4 Questions to Ask Your Paid Search Provider
In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search. Unfortunately, dealers have been sold on the fact that paid search is the answer to every digital marketing need, and that is far from the...
How Google Shook the Auto Industry with its Latest Update: And What Dealers Can Do About It
On March 12, 2019 Google shook the automotive industry with updates that were drastic in shaping how websites are ranked within its results. Dealership margin pressures combined with 90% of Google clicks within our industry occurring within the organic (free/unpaid)...
Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback
Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office...
Are You Dodging Bullets with Your IT Strategy?
Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another job offer. The dealer scrambled to find someone else. He hired a small, local IT firm that soon went out of business. Once again, the dealer...
Making Leaders Out of Managers
A common concern shared in the car business is “Where are all of the good people?” There is a shortage of talent, and an even bigger shortage in up and coming leaders, which is requiring dealers to focus more than ever on people development and investing in culture....
A Blueprint to Creating a Successful Video Email Strategy
By Mike DeLong, VP of Dealer Services, Covideo Lights…Camera…Action! There is no doubt that video has become increasingly popular within the auto industry. Dealers across the country are becoming more in tune and embracing video technology to better engage their...
Cut the Losses: Turn Wholesale into Profit Gains
By Alison Spangler, Senior Director for Manheim Digital Many dealerships have long held the view that the wholesale used vehicle market is an option of last resort. It’s a place for accepting losses, not an avenue for driving profits. Digital technologies, though, are...
How Are Women’s Brains Wired? What Customers are Thinking in Your Dealership
When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data women show surprising consistency and practicality in their thought process. Consultants can benefit from...
PointPredictive Launches Auto Fraud Alert
Powerful new solution offers more than 100 new alerts and red flag indicators to improve identification of fraud risk prior to loan funding SAN DIEGO, Calif., April 2, 2019 – PointPredictive announced today the launch of Auto Fraud Alert, a new solution that helps...
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